saucony womens running shoes
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$83.91avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$519K$519K/yr · 2.4M searches
Price range
Good$20.02–$171.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,501.62avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Returns
Bad10.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, saucony womens running shoes is a $519K/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
saucony womens running shoes market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $503K–$671K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #179
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 72%
- Out of stock
- 8.8%
- Avg brand age
- 38 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
207
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
16%
Top 20: 36%
Open market
20%
- Saucony46%
- Brooks11%
- New Balance8%
- adidas6%
- OUTJET5%
- ASICS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.1% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.5×
Top saucony womens running shoes search terms
- saucony womens running shoes1.1M/yr
- trail running shoes women354K/yr
- womens trail running shoes244K/yr
- trail shoes women128K/yr
- womens trail shoes84K/yr
- brooks trail running shoes women62K/yr
- asics trail running shoes women48K/yr
- new balance trail shoes women50K/yr
- trail runners women35K/yr
- nike trail running shoes women37K/yr
Top saucony womens running shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OUTJET Womens Waterproof Hiking Shoes Lightweight Non-Slip Trails Walking Shoes Outdoor Sneakers Green
OUTJET$45.354.2★917 rev
Saucony Womens Triumph 23 Taupe 10
Saucony$144.564.3★132 rev
Saucony Womens Endorphin Shift 3 Sneaker Granite/Horizon 11
Saucony$102.364.4★903 rev
Saucony Womens Guide 18 Sneaker White/Icemelt 8.5
Saucony$92.434.2★212 rev
Saucony Womens Ride 18 Sneaker Vanilla 8.5
Saucony$90.294.4★469 rev
Newest
by launch date
adidas Womens Terrex Tracefinder Trail Running Halo Green/Off White 8
adidas$51.78325 rev
Saucony Womens Triumph 23 Taupe 10
Saucony$144.56132 rev
Saucony Womens Triumph 23 Taupe 10.5
Saucony$149.54132 rev
Saucony Womens Triumph 23 Cloud/Coral 10.5
Saucony$133.34132 rev
Viakix Womens Ridge Rebels Trail Running Shoes Lightweight Breathable Hiking Sneakers with Grip360 Traction Cushioned Comfort for Trail Walking and Outdoor Adventures White 8
Viakix$84.3764 rev
Trending
90-day click momentumadidas Womens Terrex Tracefinder Trail Running Halo Green/Off White 8
adidas$51.784.2★
Brooks Womens Caldera 8 Ultra Trail Running Shoe - Black/Blackened Pearl/White - 7.5 Medium
Brooks$96.484.4★
Saucony Womens Ride 18 Sneaker Fog/Mist 9.5
Saucony$89.974.4★
Saucony Womens Triumph 23 Taupe 10
Saucony$144.564.3★
Saucony Womens Endorphin Pro 4 Sneaker Fog/Peel 8.5
Saucony$136.104.4★
What buyers say about saucony womens running shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Amazingly comfortable”
“Product fits as expected”
“reasonably priced”
“great looking hiking boot”
“Overall, they were a good shoe”
“Lightweight”
“Love the color”
“theyve held up great so far”
“Waterproof”
“Holds the heel”
What buyers complain about
“Too large”
“Little uncomfortable”
“Pointed narrow in the toes”
“Shoes are poor quality”
“These however have some weird ridge around the heel portion of the shoe that I assume is supposed to be for support”
“no arch support”
“Was a little disappointed that they were not as cushiony as I had hoped”
“not as durable as I hoped”
“They are very bulky”
“The color of these is so ugly in person”
Top return reasons
Common questions
- Is saucony womens running shoes profitable to sell on Amazon United States?
- The niche generates $519K/yr across 172 tracked products. 9 of 44 products launched in the last 360 days are still selling. 90-day search growth is +14.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the saucony womens running shoes niche?
- 20 brands and 207 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in saucony womens running shoes?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Feet Fit. The return rate is 10.9% — above our launch gate.
- When does demand for saucony womens running shoes peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.5× the quietest.
- What does it cost to enter the saucony womens running shoes niche?
- Listings span $20.02–$171.23; the average listing price is $83.91 (sweet spot $15–$100). The average incumbent carries 1,502 reviews — the moat a new listing must climb.