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Saucony Mens

Fail

Buyers convert on only 0.4% of searches, so Saucony Mens is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$106K/yr430K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
8%top-5 click share · 63 brands · 411 sellers

Flapen Score

Saucony Mens against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Saucony Mens is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saucony Mens market on Amazon at a glance

Shoppers on Amazon United States searched for Saucony Mens 430K times last year and spent an estimated $106K. The top 5 brands take 50% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
0.4%
Market size, estimated
$106Ka year
Peak month
June1.4× the quietest month
Top search term
training shoes88K searches a year

02 · Price

A sale here is worth $68.37.

Listings sell for $68.37 on average, from $18.33 to $169.03. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $68.37 that is $0 to $7K a year per listing.

Average price
$68.37inside the $15 to $100 sweet spot
Price range
$18.33–$169.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #82 within Shoes. It carries 5,317 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
4.5%
Average rank
#82in Shoes
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
5,317per listing
Listings tracked
399

04 · Newcomers

37 of last year's 68 launches cleared the first-year sales bar.

68 products launched here in the last 12 months. 37 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
68
Successful launches
37Amazon's first-year sales bar
Average brand age
38 months

Products

Top Saucony Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

63 rising

Sellers

411

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

8%

Top 20: 20%

Open market

57%

  • Brand 111%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Saucony Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Saucony Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • training shoes88K/yr
  • road running shoes29K/yr
  • men trail running shoes34K/yr
  • mens cushioned running shoes25K/yr
  • mens stability running shoes23K/yr
  • training shoes for men23K/yr
  • best running shoes18K/yr
  • running shows20K/yr
  • wide running shoes17K/yr
  • cheap running shoes15K/yr

Reviews and returns

What reviews say buyers love and hate about Saucony Mens

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Size-Overall”
8.9%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Saucony Mens questions

Answered from the same tracked data.