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Satin Lined Beanie

Fail

Demand is soft, at -72.8% this quarter, so Satin Lined Beanie is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$310K/yr1.3M searches / yr
90-day growth
-72.8%search demand this quarter
Competition
40%top-5 click share · 27 brands · 35 sellers

Flapen Score

Satin Lined Beanie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Satin Lined Beanie is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Satin Lined Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Satin Lined Beanie 1.3M times last year and spent an estimated $310K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-72.8%
Conversion, latest week
1.6%
Market size, estimated
$310Ka year
Peak month
December25.3× the quietest month
Top search term
satin lined beanie476K searches a year

02 · Price

A sale here is worth $14.52.

Listings sell for $14.52 on average, from $8.63 to $35.11. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $14.52 that is $11K to $15K a year per listing.

Average price
$14.52under the $15 to $100 sweet spot
Price range
$8.63–$35.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #485 within Skullies & Beanies. It carries 5,048 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#485in Skullies & Beanies
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
5,048per listing
Listings tracked
43

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Satin Lined Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

35

Top-5 brand share

67%

Top 20: 94%

Top-5 click share

40%

Top 20: 77%

Open market

28%

  • Brand 120%
  • Brand 217%
  • Brand 314%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Satin Lined Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 25.3×

Search terms

Top Satin Lined Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • satin lined beanie476K/yr
  • silk beanie83K/yr
  • silk lined beanie188K/yr
  • satin beanie90K/yr
  • satin lined hat74K/yr
  • satin lined cap20K/yr
  • silk hat23K/yr
  • silk lined hat34K/yr
  • satin hat20K/yr
  • satin lined hats for women36K/yr

Reviews and returns

What reviews say buyers love and hate about Satin Lined Beanie

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
19%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Did not fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Satin Lined Beanie questions

Answered from the same tracked data.