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Satin Hair Wrap

Fail

Demand is soft, at -24.9% this quarter, so Satin Hair Wrap is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$132K/yr446K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
41%top-5 click share · 28 brands · 36 sellers

Flapen Score

Satin Hair Wrap against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Satin Hair Wrap is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Satin Hair Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Satin Hair Wrap 446K times last year and spent an estimated $132K. The top 5 brands take 57% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
446K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
2.5%
Market size, estimated
$132Ka year
Peak month
January1.6× the quietest month
Top search term
satin hair wrap118K searches a year

02 · Price

A sale here is worth $11.89.

Listings sell for $11.89 on average, from $4.09 to $48.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.89 that is $3K to $6K a year per listing.

Average price
$11.89under the $15 to $100 sweet spot
Price range
$4.09–$48.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #496 within Scarves & Wraps. It carries 5,754 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#496in Scarves & Wraps
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,754per listing
Listings tracked
40

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Satin Hair Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

36

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

41%

Top 20: 82%

Open market

36%

  • Brand 118%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Satin Hair Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Satin Hair Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • satin hair wrap118K/yr
  • hair scarf for sleeping49K/yr
  • satin head wrap39K/yr
  • satin scarf for hair sleeping34K/yr
  • silk wrap22K/yr
  • silk head scarf for sleeping27K/yr
  • silk hair scarf for sleeping30K/yr
  • silk wrap for hair22K/yr
  • curly hair wrap13K/yr
  • head scarf for sleeping11K/yr

Reviews and returns

What reviews say buyers love and hate about Satin Hair Wrap

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Does not fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Satin Hair Wrap questions

Answered from the same tracked data.