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Sash Bag

Fail

Shoppers spend an estimated $27K a year here, so Sash Bag is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$27K/yr66K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
48%top-5 click share · 19 brands · 29 sellers

Flapen Score

Sash Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sash Bag is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sash Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Sash Bag 66K times last year and spent an estimated $27K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
0.8%
Market size, estimated
$27Ka year
Peak month
August3.6× the quietest month
Top search term
sash bag43K searches a year

02 · Price

A sale here is worth $51.58.

Listings sell for $51.58 on average, from $4.96 to $178.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $51.58 that is $0 to $5K a year per listing.

Average price
$51.58inside the $15 to $100 sweet spot
Price range
$4.96–$178.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #4,014 within Crossbody Bags. It carries 2,718 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
62%
Out of stock, average day
8.1%
Average rank
#4,014in Crossbody Bags
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,718per listing
Listings tracked
34

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sash Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

29

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

20%

  • Brand 147%
  • Brand 217%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Sash Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.6×

Search terms

Top Sash Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sash bag43K/yr
  • sash bags for women10K/yr
  • sash bags4K/yr
  • sash purse4K/yr
  • the sash bag2K/yr
  • sashbag1K/yr
  • sash bags for women crossbody930/yr
  • sash bag purse501/yr
  • sash bag crossbody219/yr
  • sash+bag177/yr

Reviews and returns

What reviews say buyers love and hate about Sash Bag

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
8.9%of orders come back
“A little bit big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sash Bag questions

Answered from the same tracked data.