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Sarong

Maybe

Products sell for $16.74 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Sarong is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$380K/yr1.8M searches / yr
90-day growth
+58.2%search demand this quarter
Competition
42%top-5 click share · 13 brands · 16 sellers

Flapen Score

Sarong against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sarong is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sarong market on Amazon at a glance

Shoppers on Amazon United States searched for Sarong 1.8M times last year and spent an estimated $380K. The top 5 brands take 84% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $380K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+58.2%
Conversion, latest week
1.3%
Market size, estimated
$380Ka year
Peak month
May7.5× the quietest month
Top search term
sarong576K searches a year

02 · Price

A sale here is worth $16.74.

Listings sell for $16.74 on average, from $7.59 to $35.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $16.74 that is $8K to $13K a year per listing.

Average price
$16.74inside the $15 to $100 sweet spot
Price range
$7.59–$35.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$8K–$13K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #104 within Swimsuits & Cover Ups. It carries 2,316 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#104in Swimsuits & Cover Ups
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,316per listing
Listings tracked
38

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sarong products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

11%

  • Brand 131%
  • Brand 222%
  • Brand 314%
  • Brand 412%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 11%)

Demand

Sarong search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.5×

Search terms

Top Sarong search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sarong576K/yr
  • sarong wraps for women479K/yr
  • crochet dresses for women summer81K/yr
  • pink cover up89K/yr
  • beach sarong77K/yr
  • brown cover up67K/yr
  • sarong cover up37K/yr
  • yellow cover up35K/yr
  • sarongs45K/yr
  • womens sarong cover up24K/yr

Reviews and returns

What reviews say buyers love and hate about Sarong

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
6.6%of orders come back
“Size is too small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sarong questions

Answered from the same tracked data.