Is sarong profitable to sell on Amazon United States?

The niche generates $380K/yr across 38 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +58.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the sarong niche?

13 brands and 16 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in sarong?

Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 6.6% — above our launch gate.

When does demand for sarong peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 7.5× the quietest.

What does it cost to enter the sarong niche?

Listings span $7.59–$35.25; the average listing price is $16.74 (sweet spot $15–$100). The average incumbent carries 2,316 reviews — the moat a new listing must climb.

sarong

Worth a look

Shows a sweet-spot price point ($16.74 avg), but weak search conversion (1.3%) keeps it on the watch list.

Avg price

Great$16.74

avg listing price — sweet spot $15–$100

Growth

Good+58.2%

90-day search growth — must beat 0% to launch

Price range

Good$7.59–$35.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good$380K

$380K/yr · 1.8M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,315.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Returns

Bad6.6%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, sarong is a $380K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sarong market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $419K–$502K; units × avg price
Conversion rate: 1.3%
Avg BSR: #104
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 2.2%
Avg brand age: 31 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

11%

Eicolorte31%
CHICGAL22%
Herseas14%
ZAFUL12%
QIANXIZHAN6%
Fhniepan5%
Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.2% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.5×

Open Trend

Top sarong search terms

sarong576K/yr +58.4%1.0% conv.
sarong wraps for women479K/yr +30.8%1.2% conv.
crochet dresses for women summer81K/yr +98.1%0.0% conv.
pink cover up89K/yr +67.3%0.1% conv.
beach sarong77K/yr +71.1%0.9% conv.
brown cover up67K/yr +80.6%0.1% conv.
sarong cover up37K/yr +181.6%1.0% conv.
yellow cover up35K/yr +102.7%0.0% conv.
sarongs45K/yr +31.0%0.5% conv.
womens sarong cover up24K/yr +91.4%1.2% conv.

All search terms

Top sarong products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Pieces Women Beach Sarong Bathing Suit Wrap Skirt Sheer Bikini Swimsuit Cover Ups for Swimwear (White and Black)

CHICGAL$8.784.6★2,213 rev

Eicolorte Womens Beach Cover Up Chiffon Sheer Bikini Beach Swimsuit Coverup Sarong Pareo Wraps for Women

Eicolorte$12.404.6★279 rev

Herseas Women Sheer One Size 2026 Summer Swimsuits Coverups High Slit Sarong Multicolor Floral Print Lightweight Wraps Tie Side Beach Cover Up Versatile Beach Vacation Clothes

Herseas$13.814.5★488 rev

Eicolorte Cover Up Skirt Open Front Swimsuit Wrap Cover Ups Summer Beach Skirts With Slit For Women

Eicolorte$11.964.6★1,865 rev

Eicolorte Sarong Cover Up Womens Beach Cover Up Bikini Bathing Suit Swimsuit Swimwear Coverup Sarong Pareo Wraps for Women

Eicolorte$14.734.6★1,865 rev

Newest

by launch date

Ekouaer Sarong Wraps for Women Beach Cover Up Short Crochet Bikini Swimsuit Coverup Skirts for Swimwear White

Ekouaer$12.4294 rev

4mo ago

Ekouaer Sarong Wraps for Women Beach Cover Up Short Crochet Bikini Swimsuit Coverup Skirts for Swimwear Khaki

Ekouaer$13.1394 rev

4mo ago

Herseas Womens Bathing Suit Cover Up High Slit Chiffon Wraps One Size Swimsuit Coverups 2026 Summer Tropical Floral Print Sheer Sarong Chic Flattering Resort Outfits Teen Girls

Herseas$14.03488 rev

5mo ago

ZAFUL Swimsuit Coverups for Women Knit See-Thru Metal Tie Side Sarong Bathing Suit Cover Up Beach Vacation Wrap Skirt 1-Brown

ZAFUL$26.195 rev

7mo ago

ZAFUL Swimsuit Coverups for Women Knit See-Thru Metal Tie Side Sarong Bathing Suit Cover Up Beach Vacation Wrap Skirt 1-Beige

ZAFUL$25.947 rev

7mo ago

What buyers say about sarong

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“Fit and flattering”

Color12%

“Colors are pretty”

Quality-Overall12%

“Very adjustable and great quality”

Advertised Vs Actual Product7%

“Exactly as pictured”

Shape/Style6%

“stylish and cute”

Value For Money6%

“For the price”

Material Quality5%

“seems to be very sturdy material”

Comfort-Overall4%

“Nice and comfortable”

Ease Of Use3%

“Easy to use”

Print Quality3%

“The print is beautiful”

What buyers complain about

Size-Overall23%

“Size is too small”

Color7%

“Colors came darker than the light color look”

Material Quality5%

“Cheap material”

Shape/Style5%

“is not flattering”

Advertised Vs Actual Product5%

“Not like the pictures”

Value For Money4%

“Cheap price for cheap product”

Thickness4%

“not sheer at all”

Stitch/Finish/Polish4%

“the fringe made it difficult to untie”

Transparency3%

“Thin and See Through”

Quality-Overall3%

“cheap quality”

Top return reasons

Size-Overall32%

Material Quality14%

Length14%

Color6%

Thin5%

Shape/Style4%

Advertised Vs Actual Product4%

Waist Fit3%

Width3%