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Sapphire Necklace

Fail

Buyers convert on only 0.8% of searches, so Sapphire Necklace is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$336K/yr735K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
35%top-5 click share · 40 brands · 76 sellers

Flapen Score

Sapphire Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sapphire Necklace is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sapphire Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Sapphire Necklace 735K times last year and spent an estimated $336K. The top 5 brands take 47% of clicks. Demand peaks in Sep–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months
735K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
0.8%
Market size, estimated
$336Ka year
Peak month
December2.7× the quietest month
Top search term
sapphire necklace145K searches a year

02 · Price

A sale here is worth $59.44.

Listings sell for $59.44 on average, from $7.32 to $756.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $59.44 that is $0 to $6K a year per listing.

Average price
$59.44inside the $15 to $100 sweet spot
Price range
$7.32–$756.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #4,232 within Pendant Necklaces. It carries 1,600 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#4,232in Pendant Necklaces
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,600per listing
Listings tracked
55

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sapphire Necklace products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$13K$27K$40K$54K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

76

Est. top-5 brand share

47%

Top 20: 83%

Est. top-5 click share

35%

Top 20: 71%

Open market

49%

  • Kendra Scott15%
  • Vesitim12%
  • JSJOY9%
  • Rosec Jewels5%
  • LMXXVJ5%
  • Poxtex4%

Demand

Sapphire Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Sapphire Necklace search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sapphire necklace145K/yr
  • sapphire93K/yr
  • sapphire necklace for women54K/yr
  • sapphire jewelry68K/yr
  • saphire necklace for women43K/yr
  • saphire jewelry for women68K/yr
  • blue sapphire necklace35K/yr
  • september birthstone necklace39K/yr
  • sapphire jewelry for women24K/yr
  • september birthstone34K/yr

Reviews and returns

What reviews say buyers love and hate about Sapphire Necklace

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
5.2%of orders come back
“Its honestly bigger than I expected it to be”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sapphire Necklace questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data