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Sapphire Bracelet

Fail

Buyers convert on only 1.1% of searches, so Sapphire Bracelet is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$98K/yr135K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
49%top-5 click share · 15 brands · 19 sellers

Flapen Score

Sapphire Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sapphire Bracelet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sapphire Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Sapphire Bracelet 135K times last year and spent an estimated $98K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
1.1%
Market size, estimated
$98Ka year
Peak month
September2.5× the quietest month
Top search term
sapphire bracelet61K searches a year

02 · Price

A sale here is worth $67.99.

Listings sell for $67.99 on average, from $12.66 to $223.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $67.99 that is $0 to $7K a year per listing.

Average price
$67.99inside the $15 to $100 sweet spot
Price range
$12.66–$223.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #936 within Bracelets. It carries 783 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#936in Bracelets
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
783per listing
Listings tracked
30

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sapphire Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

24%

  • Brand 121%
  • Brand 218%
  • Brand 317%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Sapphire Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Sapphire Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sapphire bracelet61K/yr
  • sapphire bracelets for women26K/yr
  • saphire bracelets for women17K/yr
  • blue sapphire bracelet13K/yr
  • sapphire tennis bracelet12K/yr
  • saphire bracelet6K/yr

Reviews and returns

What reviews say buyers love and hate about Sapphire Bracelet

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Durability”
5.8%of orders come back
“Broke the second time I wore it”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sapphire Bracelet questions

Answered from the same tracked data.