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Saphir Suede Cleaner

Fail

The top 5 brands take 100% of clicks, so Saphir Suede Cleaner is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$172K/yr37K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
98%top-5 click share · 5 brands · 9 sellers

Flapen Score

Saphir Suede Cleaner against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Saphir Suede Cleaner is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saphir Suede Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Saphir Suede Cleaner 37K times last year and spent an estimated $172K. All 5 brands take every click. Demand peaks in Jan–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 18.4% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
18.4%
Market size, estimated
$172Ka year
Peak month
March3.5× the quietest month
Top search term
saphir super invulner11K searches a year

02 · Price

A sale here is worth $25.12.

Listings sell for $25.12 on average, from $8.60 to $36.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,500 to 2,000 of them. At $25.12 that is $38K to $50K a year per listing.

Average price
$25.12inside the $15 to $100 sweet spot
Price range
$8.60–$36.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,500–2,000
Revenue per listing a year
$38K–$50K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #56 within Shoe, Jewelry & Watch Accessories. It carries 1,940 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#56in Shoe, Jewelry & Watch Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,940per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Saphir Suede Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 240%
  • Brand 34%
  • Brand 43%
  • Brand 52%

Demand

Saphir Suede Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Mar · busiest ÷ quietest = 3.5×

Search terms

Top Saphir Suede Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saphir super invulner11K/yr
  • saphir suede protector7K/yr
  • saphir medaille dor super invulner5K/yr
  • saphir super invulner spray4K/yr
  • saphir invulner3K/yr
  • saphir mdaille dor super invulner2K/yr
  • saphir waterproof spray2K/yr
  • saphir invulner spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Saphir Suede Cleaner

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Smell”
2.0%of orders come back
“However, the product smelled a little weird”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Saphir Suede Cleaner questions

Answered from the same tracked data.