saphir
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$22.94avg listing price — sweet spot $15–$100
Price range
Great$11.34–$38.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good$384K$384K/yr · 295K searches
Review moat
Bad5,557.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, saphir is a $384K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
saphir market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $344K–$459K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- SAPHIR49%
- Saphir23%
- SAPHIR BEAUTÉ DU CUIR15%
- SAPHIR NOIR13%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top saphir search terms
- saphir95K/yr
- saphir shoe polish131K/yr
- saphir medaille dor12K/yr
- saphir shoe polish kit14K/yr
- saphir shoe polish complete kit5K/yr
- saphir polish6K/yr
- saphir black shoe polish5K/yr
- safir polish3K/yr
- saphir kit4K/yr
- saphir mdaille dor3K/yr
Top saphir products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SAPHIR Beaut du Cuir Pate De Luxe - Natural Wax Shoe Polish for Leather Shining - 50ml - Black
SAPHIR$11.404.7★6,426 rev
SAPHIR BEAUT DU CUIR Omnidiam Nubuck Suede Cleaner - Refreshes Original Colors - 100ml
SAPHIR BEAUTÉ DU CUIR$20.704.4★1,785 rev
SAPHIR Medaille dOr Mirror Gloss - Natural Wax Polish for Leather Shoes & Boots - Black
Saphir$38.614.7★4,361 rev
SAPHIR Medaille dOr Pate De Luxe - Natural Wax Shoe Polish for Leather Shining - 50ml - Black
Saphir$17.344.8★4,121 rev
SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Black
SAPHIR NOIR$29.204.8★5,695 rev
Newest
by launch dateSAPHIR Medaille dOr Mirror Gloss - Natural Wax Polish for Leather Shoes & Boots - Black
Saphir$38.614,361 rev
SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Medium Brown
SAPHIR NOIR$29.005,695 rev
SAPHIR Medaille dOr Pate De Luxe - Natural Wax Shoe Polish for Leather Shining - 50ml - Black
Saphir$17.344,121 rev
SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Black
SAPHIR NOIR$29.205,695 rev
SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Neutral
SAPHIR NOIR$29.195,695 rev
Trending
90-day click momentumSAPHIR BEAUT DU CUIR Omnidiam Nubuck Suede Cleaner - Refreshes Original Colors - 100ml
SAPHIR BEAUTÉ DU CUIR$20.704.4★
SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Medium Brown
SAPHIR NOIR$29.004.8★
SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Neutral
SAPHIR NOIR$29.194.8★
SAPHIR Beaut du Cuir Pate De Luxe - Natural Wax Shoe Polish for Leather Shining - 50ml - Black
SAPHIR$11.404.7★
SAPHIR Medaille dOr Pate De Luxe - Natural Wax Shoe Polish for Leather Shining - 50ml - Black
Saphir$17.344.8★
What buyers say about saphir
What buyers praise and complain about, mined from review topics.What buyers love
“High quality shine”
“Instantly shiny and lasting”
“Smooth finish”
“Great for leather”
“Worth it”
“Nice color”
“Easy to use”
“Cleaned the lightly soiled suede parts of my New Balance”
“As described”
“made them look like they where almost new”
What buyers complain about
“and the perfumy smell took over the leather jacket smell. I am hoping it will go away and the leather smell. comes back.”
“This stuff is a bit expensive”
“Leaves a cheap wax over the leather”
“Unfortunately, my experience with the cleaning product itself was not good”
“SIMPLY GARBAGE”
“left scratching my head”
“Doesnt work”
“Caution: color came off blue Hermes Kelly & black Chanel & darken scratches ostrich”
“I cannot use it”
“makes the cracks/wrinkles look worse”
Top return reasons
Common questions
- Is saphir profitable to sell on Amazon United States?
- The niche generates $384K/yr across 10 tracked products. 90-day search growth is -20.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the saphir niche?
- 4 brands and 8 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in saphir?
- Top complaints mined from reviews: Smell, Value For Money, Leather Quality. The return rate is 0.4%.
- When does demand for saphir peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the saphir niche?
- Listings span $11.34–$38.61; the average listing price is $22.94 (sweet spot $15–$100). The average incumbent carries 5,558 reviews — the moat a new listing must climb.