Saphir
FailThe top 5 brands take 100% of clicks, so Saphir is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $384K/yr295K searches / yr
- 90-day growth
- -20.2%search demand this quarter
- Competition
- 83%top-5 click share · 4 brands · 8 sellers
Flapen Score
Saphir against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Saphir is stronger. Inside it, weaker.
Market
The Saphir market on Amazon at a glance
Shoppers on Amazon United States searched for Saphir 295K times last year and spent an estimated $384K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $384K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- -20.2%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $384Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- saphir95K searches a year
02 · Price
A sale here is worth $22.94.
Listings sell for $22.94 on average, from $11.34 to $38.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $22.94 that is $17K to $23K a year per listing.
- Average price
- $22.94inside the $15 to $100 sweet spot
- Price range
- $11.34–$38.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $17K–$23K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Shoe, Jewelry & Watch Accessories. It carries 5,558 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 5,558per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Saphir products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SAPHIR Beaut du Cuir Pate De Luxe - Natural Wax Shoe Polish for Leather Shining - 50ml - Black
- Price
- $11.40
- Rating
- 4.7/5
- Reviews
- 6,426
- Age
- 14y ago

SAPHIR BEAUT DU CUIR Omnidiam Nubuck Suede Cleaner - Refreshes Original Colors - 100ml
- Price
- $20.70
- Rating
- 4.4/5
- Reviews
- 1,785
- Age
- 14y ago

SAPHIR Medaille dOr Mirror Gloss - Natural Wax Polish for Leather Shoes & Boots - Black
- Price
- $38.61
- Rating
- 4.7/5
- Reviews
- 4,361
- Age
- 9y ago

SAPHIR Medaille dOr Pate De Luxe - Natural Wax Shoe Polish for Leather Shining - 50ml - Black
- Price
- $17.34
- Rating
- 4.8/5
- Reviews
- 4,121
- Age
- 13y ago

SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Black
- Price
- $29.20
- Rating
- 4.8/5
- Reviews
- 5,695
- Age
- 13y ago
Trending
estimated 90-day click momentum
SAPHIR BEAUT DU CUIR Omnidiam Nubuck Suede Cleaner - Refreshes Original Colors - 100ml
- Price
- $20.70
- Rating
- 4.4/5
- Reviews
- 1,785
- Age
- 14y ago

SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Medium Brown
- Price
- $29.00
- Rating
- 4.8/5
- Reviews
- 5,695
- Age
- 12y ago

SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Neutral
- Price
- $29.19
- Rating
- 4.8/5
- Reviews
- 5,695
- Age
- 13y ago

SAPHIR Beaut du Cuir Pate De Luxe - Natural Wax Shoe Polish for Leather Shining - 50ml - Black
- Price
- $11.40
- Rating
- 4.7/5
- Reviews
- 6,426
- Age
- 14y ago

SAPHIR Medaille dOr Pate De Luxe - Natural Wax Shoe Polish for Leather Shining - 50ml - Black
- Price
- $17.34
- Rating
- 4.8/5
- Reviews
- 4,121
- Age
- 13y ago
Newest
by launch date
SAPHIR Medaille dOr Mirror Gloss - Natural Wax Polish for Leather Shoes & Boots - Black
- Price
- $38.61
- Rating
- 4.7/5
- Reviews
- 4,361
- Age
- 9y ago

SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Medium Brown
- Price
- $29.00
- Rating
- 4.8/5
- Reviews
- 5,695
- Age
- 12y ago

SAPHIR Medaille dOr Pate De Luxe - Natural Wax Shoe Polish for Leather Shining - 50ml - Black
- Price
- $17.34
- Rating
- 4.8/5
- Reviews
- 4,121
- Age
- 13y ago

SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Black
- Price
- $29.20
- Rating
- 4.8/5
- Reviews
- 5,695
- Age
- 13y ago

SAPHIR Medaille dOr Pommadier Cream 75ml Natural Cream Leather Shoe Polish Leather Conditioner for Boots Handbags - Neutral
- Price
- $29.19
- Rating
- 4.8/5
- Reviews
- 5,695
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- SAPHIR49%
- Saphir23%
- SAPHIR BEAUTÉ DU CUIR15%
- SAPHIR NOIR13%
Demand
Saphir search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Saphir search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- saphir95K/yr
- saphir shoe polish131K/yr
- saphir medaille dor12K/yr
- saphir shoe polish kit14K/yr
- saphir shoe polish complete kit5K/yr
- saphir polish6K/yr
- saphir black shoe polish5K/yr
- safir polish3K/yr
- saphir kit4K/yr
- saphir mdaille dor3K/yr
Reviews and returns
What reviews say buyers love and hate about Saphir
We read the reviews and the return reasons for every product selling here.
“and the perfumy smell took over the leather jacket smell. I am hoping it will go away and the leather smell. comes back.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Saphir questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









