Sanuk Flip Flops
MaybeThe top 5 products take only 14% of clicks. But buyers convert on only 0.5% of searches, so Sanuk Flip Flops is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 4558
- Market size
- $679K/yr3.0M searches / yr
- 90-day growth
- +109.9%search demand this quarter
- Competition
- 14%top-5 click share · 15 brands · 105 sellers
Flapen Score
Sanuk Flip Flops against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sanuk Flip Flops is stronger. Inside it, weaker.
Market
The Sanuk Flip Flops market on Amazon at a glance
Shoppers on Amazon United States searched for Sanuk Flip Flops 3.0M times last year and spent an estimated $679K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +109.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $679K a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +109.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $679Ka year
- Peak month
- June4.8× the quietest month
- Top search term
- reef878K searches a year
02 · Price
A sale here is worth $41.65.
Listings sell for $41.65 on average, from $11.77 to $106.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $41.65 that is $0 to $4K a year per listing.
- Average price
- $41.65inside the $15 to $100 sweet spot
- Price range
- $11.77–$106.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 10.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #367 within Sandals. It carries 7,473 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 99%
- Out of stock, average day
- 0.2%
- Average rank
- #367in Sandals
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 7,473per listing
- Listings tracked
- 162
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Sanuk Flip Flops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Essentials Womens Thong Sandal Beige 6
- Price
- $13.63
- Rating
- 4.3/5
- Reviews
- 24,399
- Age
- 7y ago

Reef Cushion Breeze Womens Flip Flop Ultra Soft Cushion Footbed Arch Support Black/Black 8
- Price
- $38.07
- Rating
- 4.4/5
- Reviews
- 20,551
- Age
- 1y ago

REEF Cushion Melody Womens Flip Flop Soft and Supportive Cushion Footbed Black/Black 5
- Price
- $49.21
- Rating
- 4.4/5
- Reviews
- 298
- Age
- 1y ago

Reef Cushion Breeze Womens Flip Flop Ultra Soft Cushion Footbed Arch Support Cloud 9
- Price
- $32.59
- Rating
- 4.4/5
- Reviews
- 20,551
- Age
- 1y ago

Reef Water Vista Higher Womens Platform Sandals Sand Lime - 9 Medium
- Price
- $62.23
- Rating
- 4.4/5
- Reviews
- 2,552
- Age
- 2y ago
Trending
90-day click momentum
Amazon Essentials Womens Thong Sandal Beige 6
- Price
- $13.63
- Rating
- 4.3/5
- Reviews
- 24,399
- Age
- 7y ago

REEF Cushion Melody Womens Flip Flop Soft and Supportive Cushion Footbed Black/Black 11
- Price
- $49.40
- Rating
- 4.4/5
- Reviews
- 298
- Age
- 1y ago

Reef Cushion Slim Womens Flip Flop Super Lightweight Ultra Soft Cushion Footbed Natural 12
- Price
- $34.49
- Rating
- 4.3/5
- Reviews
- 2,197
- Age
- 4y ago

REEF Cushion Melody Womens Flip Flop Soft and Supportive Cushion Footbed Black/Black 5
- Price
- $49.21
- Rating
- 4.4/5
- Reviews
- 298
- Age
- 1y ago

REEF Cushion Vista Womens Fashion Slide Sandal Vegan Leather Strap Ultra Soft Cushion Footbed Vintage 8.5
- Price
- $41.89
- Rating
- 4.4/5
- Reviews
- 5,333
- Age
- 3y ago
Newest
by launch date
STQ White Sneakers for Women Breathable Womens Tennis Shoes Lightweight Knit Casual Slip on Shoe for College Student Nurse Summer Spring Travel Essentials White Size 8
- Price
- $39.03
- Rating
- 4.1/5
- Reviews
- 124
- Age
- 10mo ago

Reef Cushion Breeze Womens Flip Flop Ultra Soft Cushion Footbed Arch Support Black/Black 8
- Price
- $38.07
- Rating
- 4.4/5
- Reviews
- 20,551
- Age
- 1y ago

Reef Cushion Breeze Womens Flip Flop Ultra Soft Cushion Footbed Arch Support Cloud 9
- Price
- $32.59
- Rating
- 4.4/5
- Reviews
- 20,551
- Age
- 1y ago

Reef Bliss Nights Womens Flip Flop Super Lightweight and Soft Footbed Thin Strap Beach Sandal Black 8
- Price
- $30.87
- Rating
- 4.3/5
- Reviews
- 12,942
- Age
- 1y ago

Reef Bliss Nights Womens Flip Flop Super Lightweight and Soft Footbed Thin Strap Beach Sandal Black 10
- Price
- $29.62
- Rating
- 4.3/5
- Reviews
- 12,942
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
15 rising
Sellers
105
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
14%
Top 20: 37%
Open market
5%
- REEF80%
- Amazon Essentials6%
- KuaiLu4%
- Lovee Cosee3%
- STQ2%
- Sanuk2%
- Open — no brand owns it (9 brands, 5%)
Demand
Sanuk Flip Flops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×
Search terms
Top Sanuk Flip Flops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reef878K/yr
- reef flip flops women650K/yr
- reef flip flops220K/yr
- reef shoes194K/yr
- womens reef flip flops108K/yr
- reef shoes women167K/yr
- reef platform sandals women88K/yr
- reef water vista57K/yr
- reefs113K/yr
- reef womens flip flops66K/yr
Reviews and returns
What reviews say buyers love and hate about Sanuk Flip Flops
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Run Large
Runs pretty small
Horrible fit
Extremely uncomfortable
not as comfortable as I hoped
absolutely UNCOMFORTABLE
Im not sure if I can get used to the tightness of the strap
The strap is uncomfortable
Strap broke less than year later
Low quality
Cheaply made
A serious drop in quality
falling apart
Fall apart easily
not super durable
Love
Comfortable and Cute
Comfortable shoes
Very comfortable shoes
I have wide feet and they fit
Excellent fit
Fit to size very comfy
Excellent quality
these feel consistent in terms of overall quality
The quality feels solid
Love the color
the color is really beautiful
The shoes have a good color
Good value
Worth every penny
Great value
Return
10.1% Return rate 61% Fixable by listing
Run Large
Runs pretty small
Horrible fit
Toe bed is oddly long
My feet didnt fit well in them
Too narrow foot
Extremely uncomfortable
not as comfortable as I hoped
absolutely UNCOMFORTABLE
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sanuk Flip Flops questions
Answered from the same tracked data.









