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Sanuk Flip Flops

Maybe

The top 5 products take only 14% of clicks. But buyers convert on only 0.5% of searches, so Sanuk Flip Flops is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$679K/yr3.0M searches / yr
90-day growth
+109.9%search demand this quarter
Competition
14%top-5 click share · 15 brands · 105 sellers

Flapen Score

Sanuk Flip Flops against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sanuk Flip Flops is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sanuk Flip Flops market on Amazon at a glance

Shoppers on Amazon United States searched for Sanuk Flip Flops 3.0M times last year and spent an estimated $679K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +109.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $679K a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+109.9%
Conversion, latest week
0.5%
Market size, estimated
$679Ka year
Peak month
June4.8× the quietest month
Top search term
reef878K searches a year

02 · Price

A sale here is worth $41.65.

Listings sell for $41.65 on average, from $11.77 to $106.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $41.65 that is $0 to $4K a year per listing.

Average price
$41.65inside the $15 to $100 sweet spot
Price range
$11.77–$106.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #367 within Sandals. It carries 7,473 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
0.2%
Average rank
#367in Sandals
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
7,473per listing
Listings tracked
162

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sanuk Flip Flops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

105

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

14%

Top 20: 37%

Open market

5%

  • Brand 180%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (9 brands, 5%)

Demand

Sanuk Flip Flops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×

Search terms

Top Sanuk Flip Flops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reef878K/yr
  • reef flip flops women650K/yr
  • reef flip flops220K/yr
  • reef shoes194K/yr
  • womens reef flip flops108K/yr
  • reef shoes women167K/yr
  • reef platform sandals women88K/yr
  • reef water vista57K/yr
  • reefs113K/yr
  • reef womens flip flops66K/yr

Reviews and returns

What reviews say buyers love and hate about Sanuk Flip Flops

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Size-Overall”
10.1%of orders come back
“Run Large”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sanuk Flip Flops questions

Answered from the same tracked data.