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Sanuk Flip Flops

Maybe

The top 5 products take only 14% of clicks. But buyers convert on only 0.5% of searches, so Sanuk Flip Flops is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$679K/yr3.0M searches / yr
90-day growth
+109.9%search demand this quarter
Competition
14%top-5 click share · 15 brands · 105 sellers

Flapen Score

Sanuk Flip Flops against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sanuk Flip Flops is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sanuk Flip Flops market on Amazon at a glance

Shoppers on Amazon United States searched for Sanuk Flip Flops 3.0M times last year and spent an estimated $679K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +109.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $679K a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+109.9%
Conversion, latest week
0.5%
Market size, estimated
$679Ka year
Peak month
June4.8× the quietest month
Top search term
reef878K searches a year

02 · Price

A sale here is worth $41.65.

Listings sell for $41.65 on average, from $11.77 to $106.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $41.65 that is $0 to $4K a year per listing.

Average price
$41.65inside the $15 to $100 sweet spot
Price range
$11.77–$106.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #367 within Sandals. It carries 7,473 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
0.2%
Average rank
#367in Sandals
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
7,473per listing
Listings tracked
162

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sanuk Flip Flops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

$0$14K$27K$41K$54K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

105

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

14%

Top 20: 37%

Open market

5%

  • REEF80%
  • Amazon Essentials6%
  • KuaiLu4%
  • Lovee Cosee3%
  • STQ2%
  • Sanuk2%
  • Open — no brand owns it (9 brands, 5%)

Demand

Sanuk Flip Flops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×

Search terms

Top Sanuk Flip Flops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reef878K/yr
  • reef flip flops women650K/yr
  • reef flip flops220K/yr
  • reef shoes194K/yr
  • womens reef flip flops108K/yr
  • reef shoes women167K/yr
  • reef platform sandals women88K/yr
  • reef water vista57K/yr
  • reefs113K/yr
  • reef womens flip flops66K/yr

Reviews and returns

What reviews say buyers love and hate about Sanuk Flip Flops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.08

Run Large

Runs pretty small

Horrible fit

Comfort-Overall9%+3.86

Extremely uncomfortable

not as comfortable as I hoped

absolutely UNCOMFORTABLE

Strap/String Quality6%−0.07

Im not sure if I can get used to the tightness of the strap

The strap is uncomfortable

Strap broke less than year later

Quality-Overall5%−0.03

Low quality

Cheaply made

A serious drop in quality

Durability4%−0.05

falling apart

Fall apart easily

not super durable

Love

Comfort-Overall42%+3.86

Comfortable and Cute

Comfortable shoes

Very comfortable shoes

Size-Overall12%−0.08

I have wide feet and they fit

Excellent fit

Fit to size very comfy

Quality-Overall4%−0.03

Excellent quality

these feel consistent in terms of overall quality

The quality feels solid

Color3%

Love the color

the color is really beautiful

The shoes have a good color

Value For Money3%+0.05

Good value

Worth every penny

Great value

Return

10.1% Return rate 61% Fixable by listing

Size-Overall36%▇▇██▇█

Run Large

Runs pretty small

Horrible fit

Feet Fit16%██▇▆██

Toe bed is oddly long

My feet didnt fit well in them

Too narrow foot

Length15%████▇▇
Width11%▇▇█▇██
Comfort-Overall5%█▇█▇▇▇

Extremely uncomfortable

not as comfortable as I hoped

absolutely UNCOMFORTABLE

FAQ

Common Sanuk Flip Flops questions

Answered from the same tracked data.