Santa Shirt

Shoppers searched for this 689K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +162.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months

689K

Growth, 90 days vs prior 90

+162.2%

Conversion, latest week

1.0%

Market size, estimated

$127Ka year

Peak month

December225.2× the quietest month

Top search term

christmas hawaiian shirt89K searches a year

Listings sell for $17.69 on average, from $9.49 to $28.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $17.69 that is $0 to $2K a year per listing.

Average price

$17.69inside the $15 to $100 sweet spot

Price range

$9.49–$28.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

9.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #46,115 within Button-Down Shirts. It carries 1,353 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

99%

Out of stock, average day

18.3%

Average rank

#46,115in Button-Down Shirts

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,353per listing

Listings tracked

86

37 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

37

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months