Santa Muerte Statue

Shoppers searched for this 642K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months

642K

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

1.0%

Market size, estimated

$220Ka year

Peak month

October1.3× the quietest month

Top search term

santa muerte282K searches a year

Listings sell for $33.54 on average, from $8.12 to $280.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $33.54 that is $0 to $3K a year per listing.

Average price

$33.54inside the $15 to $100 sweet spot

Price range

$8.12–$280.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.4%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #31,354 within Jewelry. It carries 118 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

90%

Out of stock, average day

6.1%

Average rank

#31,354in Jewelry

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

118per listing

Listings tracked

78

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months