Santa Muerte Necklace

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

1.2%

Market size, estimated

$62Ka year

Peak month

October1.3× the quietest month

Top search term

santa muerte necklace74K searches a year

Listings sell for $34.86 on average, from $9.11 to $280.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.86 that is $0 to $3K a year per listing.

Average price

$34.86inside the $15 to $100 sweet spot

Price range

$9.11–$280.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #36,456 within Jewelry. It carries 121 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

92%

Out of stock, average day

9.5%

Average rank

#36,456in Jewelry

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

121per listing

Listings tracked

84

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months