Santa Jacket

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months

285K

Growth, 90 days vs prior 90

-17.5%

Conversion, latest week

0.7%

Market size, estimated

$82Ka year

Peak month

December119.9× the quietest month

Top search term

santa coat73K searches a year

Listings sell for $40.52 on average, from $15.67 to $132.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $40.52 that is $0 to $4K a year per listing.

Average price

$40.52inside the $15 to $100 sweet spot

Price range

$15.67–$132.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

15.8%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #143,392 within Jackets & Coats. It carries 435 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

51%

Out of stock, average day

16.7%

Average rank

#143,392in Jackets & Coats

Average rating

3.98 starsAmazon United States average 4.42 stars

Average reviews

435per listing

Listings tracked

39

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months