Skip to content

Santa Cruz Hoodie

Fail

Shoppers spend an estimated $5K a year here, so Santa Cruz Hoodie is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$5K/yr65K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
28%top-5 click share · 19 brands · 47 sellers

Flapen Score

Santa Cruz Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Santa Cruz Hoodie is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Santa Cruz Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Santa Cruz Hoodie 65K times last year and spent an estimated $5K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
0.1%
Market size, estimated
$5Ka year
Peak month
December6.7× the quietest month
Top search term
santa cruz hoodie37K searches a year

02 · Price

A sale here is worth $54.14.

Listings sell for $54.14 on average, from $16.48 to $77.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $54.14 that is $0 to $5K a year per listing.

Average price
$54.14inside the $15 to $100 sweet spot
Price range
$16.48–$77.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #20,513 within Active Hoodies. It carries 4,047 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
83%
Out of stock, average day
23.6%
Average rank
#20,513in Active Hoodies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
4,047per listing
Listings tracked
64

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Santa Cruz Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

47

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

28%

Top 20: 66%

Open market

9%

  • Brand 169%
  • Brand 213%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (13 brands, 9%)

Demand

Santa Cruz Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Santa Cruz Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • santa cruz hoodie37K/yr
  • santa cruz sweatshirt12K/yr
  • skate hoodie9K/yr
  • santa cruz sweatshirt men4K/yr
  • santa cruz hoodies for men2K/yr

Reviews and returns

What reviews say buyers love and hate about Santa Cruz Hoodie

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
5.6%of orders come back
“fits him a little oversized”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Santa Cruz Hoodie questions

Answered from the same tracked data.