santa cruz hoodie
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Price range
Incredible$16.48–$77.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$54.14avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,047.22avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, santa cruz hoodie is a $5K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
santa cruz hoodie market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $14K–$27K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #20,513
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 39%
- Out of stock
- 23.6%
- Avg brand age
- 44 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
47
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
28%
Top 20: 66%
Open market
9%
- SANTA CRUZ69%
- CUSTOMI13%
- California Surf Vintage Coastal Retro Graphic Co2%
- Volcom2%
- Thrasher2%
- Carhartt2%
- Open — no brand owns it (13 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Top santa cruz hoodie search terms
- santa cruz hoodie37K/yr
- santa cruz sweatshirt12K/yr
- skate hoodie9K/yr
- santa cruz sweatshirt men4K/yr
- santa cruz hoodies for men2K/yr
Top santa cruz hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SANTA CRUZ Classic Dot P/O Hooded Heavyweight Sweatshirt Black Lg Mens
SANTA CRUZ$66.894.8★1,444 rev
SANTA CRUZ Classic Dot P/O Hooded Heavyweight Sweatshirt Black Med Mens
SANTA CRUZ$65.674.8★1,444 rev
SANTA CRUZ Wave Dot P/O Hooded Heavyweight Sweatshirt Black Med Mens
SANTA CRUZ$67.804.0★18 rev
SANTA CRUZ Razor Dot Center P/O Hooded Heavyweight Sweatshirt Pigment Black Lg Mens
SANTA CRUZ$66.855.0★2 rev
CUSTOMI Santa Cruz California Adult Unisex Hoodie Light Pink L
CUSTOMI$37.555.0★4 rev
Newest
by launch date
Vintage Santa Cruz Surf City California West Coast. Retro Pullover Hoodie
California Surf Vintage Coastal Retro Graphic Co$37.631 rev
SANTA CRUZ Razor Dot Center P/O Hooded Heavyweight Sweatshirt Pigment Black Lg Mens
SANTA CRUZ$66.852 rev
SANTA CRUZ Loco Dot P/O Hooded Midweight Sweatshirt Black Med Mens
SANTA CRUZ$67.930 rev
SANTA CRUZ Stranger Things Demogorgon Dot P/O Hooded Heavyweight Sweatshirt Black Med Mens
SANTA CRUZ$77.743 rev
SANTA CRUZ Opus Dot P/O Hooded Heavyweight Sweatshirt Navy w/Oil Slick Foil Lg Mens
SANTA CRUZ$63.840 rev
Trending
90-day click momentum
SANTA CRUZ Tidal Dot Front P/O Hooded Heavyweight Sweatshirt Slate XL Mens
SANTA CRUZ$39.554.0★
SANTA CRUZ Stranger Things Demogorgon Dot P/O Hooded Heavyweight Sweatshirt Black Med Mens
SANTA CRUZ$77.745.0★
CUSTOMI Santa Cruz California Adult Unisex Hoodie Carolina Blue L
CUSTOMI$37.275.0★
Vintage Santa Cruz Surf City California West Coast. Retro Pullover Hoodie
California Surf Vintage Coastal Retro Graphic Co$37.635.0★
SANTA CRUZ Cruz Hooded Windbreaker L/S Jacket Black XL Mens
SANTA CRUZ$58.900.0★
What buyers say about santa cruz hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit, accurate sizing and great quality”
“Very comfortable Carhartt quality”
“Very comfortable”
“Really good material love the sweater five star would recommend getting it”
“Exactly as expected”
“Keeps him warm”
“Design and size”
“dont get tricked its very warm when washed doesnt loose its texture very durable”
“Great value”
“I chose the olive green color”
What buyers complain about
“fits him a little oversized”
“Disappointing Product Quality”
“Shipping was not Prine 2 day as advertised”
“Waste of money”
“Cheap material”
Top return reasons
Common questions
- Is santa cruz hoodie profitable to sell on Amazon United States?
- The niche generates $5K/yr across 64 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the santa cruz hoodie niche?
- 19 brands and 47 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in santa cruz hoodie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.6% — above our launch gate.
- When does demand for santa cruz hoodie peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the santa cruz hoodie niche?
- Listings span $16.48–$77.74; the average listing price is $54.14 (sweet spot $15–$100). The average incumbent carries 4,047 reviews — the moat a new listing must climb.