Santa Beard

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $405K a year.

Searches, last 12 months

295K

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

7.1%

Market size, estimated

$405Ka year

Peak month

December116.6× the quietest month

Top search term

santa beard139K searches a year

Listings sell for $19.34 on average, from $4.61 to $71.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $19.34 that is $5K to $10K a year per listing.

Average price

$19.34inside the $15 to $100 sweet spot

Price range

$4.61–$71.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

6.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #555 within Makeup, Facial Hair & Adhesives. It carries 500 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

15.2%

Average rank

#555in Makeup, Facial Hair & Adhesives

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

500per listing

Listings tracked

32

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months