Sanrio Keychain

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

0.8%

Market size, estimated

$21Ka year

Peak month

August2.5× the quietest month

Top search term

cinnamoroll keychain94K searches a year

Listings sell for $13.34 on average, from $5.32 to $25.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.34 that is $0 to $1K a year per listing.

Average price

$13.34under the $15 to $100 sweet spot

Price range

$5.32–$25.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.7%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #13,142 within Keyrings, Keychains & Charms. It carries 397 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

90%

Out of stock, average day

10.6%

Average rank

#13,142in Keyrings, Keychains & Charms

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

397per listing

Listings tracked

41

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

23 months