sanrio croc charms
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great415.11avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.7%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.12avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$3.28–$18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$20K$20K/yr · 70K searches
According to Flapen's Amazon United States niche tracking, sanrio croc charms is a $20K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Aug–Sep–Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sanrio croc charms market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $20K–$25K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #566
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 7.0%
- Avg brand age
- 17 months
- Avg seller age
- 120 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
103
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
47%
Top 20: 93%
Open market
17%
- Crocs35%
- Deezyrooler15%
- Zanerolan11%
- Tashrasia10%
- Wlyosvje6%
- Jlemon5%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.7% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.5×
Top sanrio croc charms search terms
- sanrio croc charms27K/yr
- sanrio jibbitz10K/yr
- croc charms sanrio6K/yr
- hello kitty and friends croc charms5K/yr
- sanrio jibbitz for crocs4K/yr
- croc charms hello kitty and friends3K/yr
- crocs charms sanrio2K/yr
- pochacco croc charms2K/yr
- jibbitz sanrio2K/yr
- pompompurin croc charms2K/yr
Top sanrio croc charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crocs Jibbitz Hello Kitty & Friends Sanrio Shoe Charm Packs Hello Kitty/Kuromi 5-Pack
Crocs$15.844.8★1,121 rev
Shoe Decoration Charms for Croc Clog Cute Charms Accessories
Zanerolan$8.475.0★12 rev
30 45Pcs Cartoon Croc Charms for Shoe Cartoon Shoe Charms for Clogs Sandals Decoration (30Pcs)
Deezyrooler$9.895.0★37 rev
Crocs Jibbitz Hello Kitty & Friends Sanrio Shoe Charm Packs Pompompurin 5-Pack
Crocs$14.244.8★1,121 rev
Crocs Jibbitz Characters Hello Kitty 5-Pack One Size
Crocs$16.294.8★500 rev
Newest
by launch date
30Pcs Cartoon Shoe Charms for Croc Clogs Sandals Bracelet Wristband Slippers Different Shoe Decoration Charms for Party Favor
Tashrasia$8.322 rev
20Pcs Sanri o Shoe Decoration Charms for Croc Clog Sandals Shoe Accessories Charms for Adults
Citrine Garden$10.639 rev
Cartoon Shoe Charms for Croc Clogs Sandals Cute Shoe Decorations (White)
Hedbitoyo$6.326 rev
VENTOMO 5 Pcs Pink Cartoon Shoe Charms Cute Metal Shoe Decoration Charms Slipper Accessories Make the Perfect Valentines Day Gift or Party Favor.
VENTOMO$12.0510 rev
10/19/25/30 pcs Shoe Charms Kawaii Pink Cat Blue Dog Shoe Accessories Decration DIY Sandals (30pcs mixed)
Jlemon$9.0332 rev
Trending
90-day click momentum30Pcs Cartoon Shoe Charms for Croc Clogs Sandals Bracelet Wristband Slippers Different Shoe Decoration Charms for Party Favor
Tashrasia$8.325.0★
20Pcs Sanri o Shoe Decoration Charms for Croc Clog Sandals Shoe Accessories Charms for Adults
Citrine Garden$10.634.8★
Cartoon Shoe Charms for Croc Clogs Sandals Cute Shoe Decorations (White)
Hedbitoyo$6.324.1★
Crocs Jibbitz Video Games Shoe Charm Packs Animal Crossing Collector 5-Pack
Crocs$15.944.5★
Crocs Jibbitz Hello Kitty & Friends Sanrio Shoe Charm Packs Pompompurin 5-Pack
Crocs$14.244.8★
What buyers say about sanrio croc charms
What buyers praise and complain about, mined from review topics.What buyers love
“Quality item, arrived well packed and fast shipping”
“Overall i think it worth the price”
“Perfect fit”
“Looks exactly as advertised”
“The colors are bright and clean, and the details are solid for this type of accessory”
“The design variety is a big plus”
“Easy to use”
“Very sturdy”
“durable”
“you don't feel them once in place so they are comfortable”
What buyers complain about
“Dont show pictures of the jibbitz if you dont intend to show all of the ones youre offering that people may receive”
“They break”
“so many of these are yellowed”
“Didnt fit”
“it got dirty easily”
“they are hard plastic”
“Not the easiest to put on”
“I expected much better quality”
“I'm worried these are just going to weaken over time”
“The style is vary”
Top return reasons
Common questions
- Is sanrio croc charms profitable to sell on Amazon United States?
- The niche generates $20K/yr across 27 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is +24.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the sanrio croc charms niche?
- 14 brands and 103 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in sanrio croc charms?
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Color. The return rate is 1.1%.
- When does demand for sanrio croc charms peak?
- Demand peaks in Jul–Aug–Sep–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the sanrio croc charms niche?
- Listings span $3.28–$18.24; the average listing price is $10.12 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.