Sanrio Croc Charms

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

+24.7%

Conversion, latest week

2.8%

Market size, estimated

$20Ka year

Peak month

August3.5× the quietest month

Top search term

sanrio croc charms27K searches a year

Listings sell for $10.12 on average, from $3.28 to $18.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $10.12 that is $0 to $1K a year per listing.

Average price

$10.12under the $15 to $100 sweet spot

Price range

$3.28–$18.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.1%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #566 within Shoe, Jewelry & Watch Accessories. It carries 415 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#566in Shoe, Jewelry & Watch Accessories

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

415per listing

Listings tracked

27

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

3Amazon's first-year sales bar

Average brand age

17 months