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San Francisco Giants

Fail

Buyers convert on only 1.6% of searches, so San Francisco Giants is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$284K/yr609K searches / yr
90-day growth
+30.6%search demand this quarter
Competition
41%top-5 click share · 14 brands · 57 sellers

Flapen Score

San Francisco Giants against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, San Francisco Giants is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The San Francisco Giants market on Amazon at a glance

Shoppers on Amazon United States searched for San Francisco Giants 609K times last year and spent an estimated $284K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $284K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
+30.6%
Conversion, latest week
1.6%
Market size, estimated
$284Ka year
Peak month
December3.4× the quietest month
Top search term
sf giants hat135K searches a year

02 · Price

A sale here is worth $29.34.

Listings sell for $29.34 on average, from $13.38 to $38.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $29.34 that is $3K to $7K a year per listing.

Average price
$29.34inside the $15 to $100 sweet spot
Price range
$13.38–$38.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #476 within Baseball Caps. It carries 2,112 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#476in Baseball Caps
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,112per listing
Listings tracked
38

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top San Francisco Giants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

57

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

9%

  • Brand 139%
  • Brand 222%
  • Brand 316%
  • Brand 48%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (8 brands, 9%)

Demand

San Francisco Giants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 3.4×

Search terms

Top San Francisco Giants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sf giants hat135K/yr
  • sf giants103K/yr
  • san francisco giants120K/yr
  • san francisco giants hat65K/yr
  • giants hat65K/yr
  • giants baseball hat14K/yr
  • sf hat17K/yr
  • sf giants hat women12K/yr
  • san francisco hat12K/yr
  • san francisco giants apparel8K/yr

FAQ

Common San Francisco Giants questions

Answered from the same tracked data.