san diego hat company women
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$56.96avg listing price — sweet spot $15–$100
Growth
Great+97.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,380.91avg incumbent reviews — the moat a new listing must climb
Price range
Bad$9.33–$374.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$56K$56K/yr · 128K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, san diego hat company women is a $56K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
san diego hat company women market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $71K–$85K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #7,238
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 78%
- Out of stock
- 3.2%
- Avg brand age
- 42 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
33
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
20%
Top 20: 49%
Open market
17%
- San Diego Hat Co.45%
- FURTALK16%
- Wallaroo Hat Company11%
- Coolibar4%
- Hat Attack3%
- Solbari3%
- Open — no brand owns it (17 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +97.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×
Top san diego hat company women search terms
- san diego hat company66K/yr
- eric javits hats women21K/yr
- san diego hat company women18K/yr
- eric javits hats9K/yr
- eric javits7K/yr
- helen kaminski hats women8K/yr
Top san diego hat company women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
San Diego Hat Companys Signature Womens Ultrabraid Large Brim Visor
San Diego Hat Co.$24.934.5★3,282 rev
San Diego Hat Company Womens Cotton Crochet Hat Floppy Hat UPF 50+ 3 Brim Natural
San Diego Hat Co.$23.004.4★169 rev
San Diego Hat Company Womens One Size Tea Stain Cowgirl Hat
San Diego Hat Co.$43.074.2★189 rev
FURTALK Womens Sun Visor Hat Straw Sun Visors for Women Summer Packable Ponytail Beach Hats for Women Travel UPF 80+ Khaki
FURTALK$19.224.5★2,404 rev
San Diego Hat Co. Mens Sun Hat Mixed Coffee One Size
San Diego Hat Co.$46.924.4★113 rev
Newest
by launch date
Hat Attack Womens Classic Travel Hat Natural/White One Size
Hat Attack$146.951 rev
Wallaroo Womens Petite Palm Beach Fedora (Ivory Small) UPF 50+ UV Protection Sun Hat Packable Adjustable Small Size Hat for Travel Beach Hiking Outdoor Activities Gardening Everyday
Wallaroo Hat Company$62.41109 rev
Ponyflo Sunblocker Wide Brim Hat-White
Ponyflo$30.61421 rev
The Brunch Date Womens Sun Hat - Black
San Diego Hat Co.$40.0050 rev
San Diego Hat Company Womens Braided Sun Hat with Self-Tie Band 5-Inch Brim Blush
San Diego Hat Co.$31.71414 rev
Trending
90-day click momentumHat Attack Womens Classic Travel Hat Natural/White One Size
Hat Attack$146.955.0★
San Diego Hat Company Signature Womens Ultrabraid Large Brim Visor with Ribbon Binding & Sweatband Sun Hats for Women Multi Natural
San Diego Hat Co.$29.144.5★
Wallaroo Womens Kristy Fedora (Ivory/Stone) UPF 50+ UV Protection Wide Brim Packable Adjustable Medium Size Womens Fedora Sun Hat for Travel Outdoor Adventures Beach Spring & Summer
Wallaroo Hat Company$59.634.7★
San Diego Hat Companys Signature Womens Ultrabraid Large Brim Visor
San Diego Hat Co.$24.934.5★
Wallaroo Charlie Fedora Petite (Ivory/Taupe) - UPF 50+ Sun Protection Packable & Travel-Friendly
Wallaroo Hat Company$58.694.6★
What buyers say about san diego hat company women
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“It seems to be well made”
“Comfortable Hat”
“The style great”
“Exactly as described”
“adjustable band”
“Its very lightweight and breathable”
“Perfect for summer months”
“Beautiful color”
“Amazing value”
What buyers complain about
“A bit too tight”
“The picture is misleading”
“Pretty expensive for quality”
“Ripped after just 2 or 3 wears”
“The strap doesn't hold in place”
“lost its shape”
“Waste of money”
“they keep sending the wrong color”
“Received a Used Hat”
“Didnt work”
Top return reasons
Common questions
- Is san diego hat company women profitable to sell on Amazon United States?
- The niche generates $56K/yr across 105 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +97.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the san diego hat company women niche?
- 23 brands and 33 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in san diego hat company women?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 6.2% — above our launch gate.
- When does demand for san diego hat company women peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.4× the quietest.
- What does it cost to enter the san diego hat company women niche?
- Listings span $9.33–$374.95; the average listing price is $56.96 (sweet spot $15–$100). The average incumbent carries 2,381 reviews — the moat a new listing must climb.