Samurai Hat

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +54.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+54.9%

Conversion, latest week

1.2%

Market size, estimated

$40Ka year

Peak month

October4.6× the quietest month

Top search term

japanese hat35K searches a year

Listings sell for $28.35 on average, from $9.83 to $94.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.35 that is $0 to $3K a year per listing.

Average price

$28.35inside the $15 to $100 sweet spot

Price range

$9.83–$94.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #5,455 within Headwear. It carries 829 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

77%

Out of stock, average day

10.6%

Average rank

#5,455in Headwear

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

829per listing

Listings tracked

53

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months