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sam costume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 5Growth 84Conversion 10Competition 51Returns 14Price range 90Avg price 95Brand share 0Review moat 92Quality gap 50

Avg price

Incredible$37.56

avg listing price — sweet spot $15–$100

Review moat

Great157.55

avg incumbent reviews — the moat a new listing must climb

Price range

Great$11.80–$63.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+83.5%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad8.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 68K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sam costume is a $19K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

sam costume market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$9K–$19K
units × avg price
Conversion rate
0.8%
Avg BSR
#8,814
Page quality
0%
Prime
32%
Sponsored
9%
Out of stock
3.5%
Avg brand age
47 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

0%

  • InSpirit Designs46%
  • Spirit Halloween45%
  • Trick Or Treat Studios6%
  • Joyshop2%
  • Popfunk2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +83.5% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 160.9×

Top sam costume search terms

  • sam trick r treat costume15K/yr
  • sam costume12K/yr
  • sam trick r treat costume kids3K/yr
  • trick or treat sam costume7K/yr
  • trick r treat sam costume6K/yr
  • sam halloween costume8K/yr
  • trick or treat costume6K/yr
  • trick r treat costume4K/yr
  • sam costume adult3K/yr
  • sam costume trick r treat3K/yr
All search terms

Top sam costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$8K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about sam costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Fit perfect”

Quality-Overall25%

“Good quality mask”

Value For Money18%

“Good price”

Material Quality14%

“Great material it was PERFECT”

Fun/Entertainment Experience7%

“Fun costume”

Stitch/Finish/Polish4%

“Stitching is in place with no issues of coming apart”

What buyers complain about

Size-Overall100%

“In small”

Top return reasons

Size-Overall32%
Length18%
Chest Fit9%
Shoulder Fit7%
Advertised Vs Actual Product5%
Material Quality5%
Brightness/Shine/Glow5%
Sleeve Fit5%
Value For Money5%
Product Condition5%

Common questions

Is sam costume profitable to sell on Amazon United States?
The niche generates $19K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +83.5%. Flapen's verdict: Skip it (42/100).
How competitive is the sam costume niche?
5 brands and 41 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sam costume?
Top complaints mined from reviews: Size-Overall. The return rate is 8.0% — above our launch gate.
When does demand for sam costume peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 160.9× the quietest.
What does it cost to enter the sam costume niche?
Listings span $11.80–$63.29; the average listing price is $37.56 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.