Saltwater Sandals
FailBuyers convert on only 0.3% of searches, so Saltwater Sandals is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $35K/yr274K searches / yr
- 90-day growth
- +88.2%search demand this quarter
- Competition
- 29%top-5 click share · 8 brands · 22 sellers
Flapen Score
Saltwater Sandals against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Saltwater Sandals is stronger. Inside it, weaker.
Market
The Saltwater Sandals market on Amazon at a glance
Shoppers on Amazon United States searched for Saltwater Sandals 274K times last year and spent an estimated $35K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +88.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- +88.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $35Ka year
- Top search term
- saltwater sandals76K searches a year
02 · Price
A sale here is worth $50.76.
Listings sell for $50.76 on average, from $17.95 to $137.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $50.76 that is $0 to $5K a year per listing.
- Average price
- $50.76inside the $15 to $100 sweet spot
- Price range
- $17.95–$137.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 8.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #2,572 within Shoes. It carries 2,058 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #2,572in Shoes
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 2,058per listing
- Listings tracked
- 62
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Saltwater Sandals products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Womens Two Strap Buckle Sandal with Adjustable Ankle Strap Natural 6.5
- Price
- $18.69
- Rating
- 4.5/5
- Reviews
- 4,418
- Age
- 6y ago

Amazon Essentials Womens Casual Strappy Sandal Tan 8.5
- Price
- $18.74
- Rating
- 4.4/5
- Reviews
- 17,315
- Age
- 7y ago

The Salt Water Original Latte Size US Womens 9
- Price
- $63.32
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 3y ago

The Salt Water Original Tan Size US 8 Big Kid Womens 10 M
- Price
- $64.84
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 14y ago

The Salt Water Original Stone Size US Womens 7
- Price
- $63.15
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 1y ago
Trending
estimated 90-day click momentum
Jack Rogers Womens Jacks Flat Sandal Salt Water Blue 7 Medium
- Price
- $102.80
- Rating
- 4.3/5
- Reviews
- 1,519
- Age
- 6mo ago

The Salt Water Original Tan Size US Womens 7
- Price
- $64.34
- Rating
- 4.6/5
- Reviews
- 3,401
- Age
- 14y ago

Jack Rogers Womens Jacks Flat Sandal Salt Water Blue 8.5 Medium
- Price
- $115.04
- Rating
- 4.3/5
- Reviews
- 1,519
- Age
- 6mo ago

The Salt Water Original Stone Size US Womens 7
- Price
- $63.15
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 1y ago

Jack Rogers Womens Margo Flat Sandal Salt Water Blue 6.5 M
- Price
- $137.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Newest
by launch date
Jack Rogers Womens Jacks Flat Sandal Salt Water Blue 7 Medium
- Price
- $102.80
- Rating
- 4.3/5
- Reviews
- 1,519
- Age
- 6mo ago

Jack Rogers Womens Jacks Flat Sandal Salt Water Blue 8 Medium
- Price
- $105.68
- Rating
- 4.3/5
- Reviews
- 1,519
- Age
- 6mo ago

Jack Rogers Womens Margo Flat Sandal Salt Water Blue 6.5 M
- Price
- $137.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Jack Rogers Womens Jacks Flat Sandal Salt Water Blue 8.5 Medium
- Price
- $115.04
- Rating
- 4.3/5
- Reviews
- 1,519
- Age
- 6mo ago

Jack Rogers Womens Margo Flat Sandal Salt Water Blue 8 M
- Price
- $137.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
22
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 62%
Open market
2%
- Salt Water Sandals56%
- Amazon Essentials18%
- Jack Rogers9%
- Felix & Flora8%
- Weestep6%
- Veittes1%
- Open — no brand owns it (2 brands, 2%)
Search terms
Top Saltwater Sandals search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- saltwater sandals76K/yr
- salt water sandals for women42K/yr
- salt water sandals35K/yr
- saltwater sandals women36K/yr
- salt water sandals for girls21K/yr
- saltwater sandals toddler13K/yr
- salt water sandals toddlers13K/yr
- saltwater sandals kids9K/yr
- womens saltwater sandals7K/yr
- salt water sandals kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Saltwater Sandals
We read the reviews and the return reasons for every product selling here.
“Did not fit well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Saltwater Sandals questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









