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Saltwater Sandals

Fail

Buyers convert on only 0.3% of searches, so Saltwater Sandals is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$35K/yr274K searches / yr
90-day growth
+88.2%search demand this quarter
Competition
29%top-5 click share · 8 brands · 22 sellers

Flapen Score

Saltwater Sandals against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Saltwater Sandals is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saltwater Sandals market on Amazon at a glance

Shoppers on Amazon United States searched for Saltwater Sandals 274K times last year and spent an estimated $35K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +88.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
+88.2%
Conversion, latest week
0.3%
Market size, estimated
$35Ka year
Top search term
saltwater sandals76K searches a year

02 · Price

A sale here is worth $50.76.

Listings sell for $50.76 on average, from $17.95 to $137.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $50.76 that is $0 to $5K a year per listing.

Average price
$50.76inside the $15 to $100 sweet spot
Price range
$17.95–$137.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #2,572 within Shoes. It carries 2,058 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#2,572in Shoes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,058per listing
Listings tracked
62

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Saltwater Sandals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

29%

Top 20: 62%

Open market

2%

  • Brand 156%
  • Brand 218%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Search terms

Top Saltwater Sandals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saltwater sandals76K/yr
  • salt water sandals for women42K/yr
  • salt water sandals35K/yr
  • saltwater sandals women36K/yr
  • salt water sandals for girls21K/yr
  • saltwater sandals toddler13K/yr
  • salt water sandals toddlers13K/yr
  • saltwater sandals kids9K/yr
  • womens saltwater sandals7K/yr
  • salt water sandals kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Saltwater Sandals

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
8.5%of orders come back
“Did not fit well”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Saltwater Sandals questions

Answered from the same tracked data.