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Saltwater Sandals

Fail

Buyers convert on only 0.3% of searches, so Saltwater Sandals is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$35K/yr274K searches / yr
90-day growth
+88.2%search demand this quarter
Competition
29%top-5 click share · 8 brands · 22 sellers

Flapen Score

Saltwater Sandals against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Saltwater Sandals is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saltwater Sandals market on Amazon at a glance

Shoppers on Amazon United States searched for Saltwater Sandals 274K times last year and spent an estimated $35K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +88.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
+88.2%
Conversion, latest week
0.3%
Market size, estimated
$35Ka year
Top search term
saltwater sandals76K searches a year

02 · Price

A sale here is worth $50.76.

Listings sell for $50.76 on average, from $17.95 to $137.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $50.76 that is $0 to $5K a year per listing.

Average price
$50.76inside the $15 to $100 sweet spot
Price range
$17.95–$137.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #2,572 within Shoes. It carries 2,058 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#2,572in Shoes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,058per listing
Listings tracked
62

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Saltwater Sandals products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

$0$1K$3K$4K$6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

22

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 62%

Open market

2%

  • Salt Water Sandals56%
  • Amazon Essentials18%
  • Jack Rogers9%
  • Felix & Flora8%
  • Weestep6%
  • Veittes1%
  • Open — no brand owns it (2 brands, 2%)

Search terms

Top Saltwater Sandals search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • saltwater sandals76K/yr
  • salt water sandals for women42K/yr
  • salt water sandals35K/yr
  • saltwater sandals women36K/yr
  • salt water sandals for girls21K/yr
  • saltwater sandals toddler13K/yr
  • salt water sandals toddlers13K/yr
  • saltwater sandals kids9K/yr
  • womens saltwater sandals7K/yr
  • salt water sandals kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Saltwater Sandals

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
8.5%of orders come back
“Did not fit well”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Saltwater Sandals questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data