Salt Life
MaybeThe top 5 products take only 16% of clicks. But buyers convert on only 0.7% of searches, so Salt Life is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 4551
- Market size
- $106K/yr718K searches / yr
- 90-day growth
- +41.5%search demand this quarter
- Competition
- 16%top-5 click share · 23 brands · 36 sellers
Flapen Score
Salt Life against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Salt Life is stronger. Inside it, weaker.
Market
The Salt Life market on Amazon at a glance
Salt Life is a $106K a year market on Amazon United States, with 718K searches a year. The top 5 brands take 81% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 718K times a year and 0.7% buy. Search demand moved +41.5% in 90 days, so the market is growing into its $106K a year.
- Search volume
- 718K
- Search growth, 90 days
- +41.5%
- Conversion
- 0.7%
- Market size
- $106K
02 · Money
The money is thin.
Shoppers bought 6K to 8K units at $20.71 on average, 0 to 100 per product. Units times price is $124K to $166K a year.
- Units sold
- 6K–8K
- Units per product
- 0–100
- Average price
- $20.71
- Units × price
- $124K–$166K
03 · Shelf
Brands here are settling in.
The average listing ranks #3,358. 100% of listings ship Prime. 46% of the shelf is sponsored, so budget for ads. The average listing is out of stock 18.2% of the time. The average brand has sold here for 39 months.
- Average BSR
- #3,358
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 18.2%
- Average brand age
- 39 months
Products
Top Salt Life products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Costa Del Mar Topwater Short Sleeve T Shirt Dark Heather Large
- Price
- $18.97
- Rating
- 4.4/5
- Reviews
- 3,911
- Age
- 8y ago
Costa Del Mar Mens Prado T-Shirt Heather Gray X-Large
- Price
- $18.97
- Rating
- 4.4/5
- Reviews
- 1,786
- Age
- 1y ago
Salt Life Skull and Hooks Long Sleeve Tee Black X-Large
- Price
- $20.67
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 2y ago
Salt Life One Cast at A Time Short Sleeve Tee Burnt Coral Large
- Price
- $18.09
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2y ago
Salty Bones On My Way to Making Bad Decisions T-Shirt 100% Ringspun Cotton Classic Fit Printed in USA (US Alpha X-Large Regular Regular Black)
- Price
- $23.52
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 11mo ago
Trending
90-day click momentum
Pudolla Mens Fishing Swim Shirts Short Sleeve Sun Protection UV UPF 50+ SPF T-Shirt(White_Coconut_Tree XL)
- Price
- $17.93
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 6mo ago
Twekfish Mens Fishing Shirt Short Sleeve UPF 50+ UV Sun Protection T-Shirt Quick Dry Tee for Swim Surf Flag Bass Graphic
- Price
- $18.64
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 3mo ago
Salty Bones Another Day in Paradise Tropical Beach Graphic T-Shirt 100% Ringspun Cotton Classic Fit Printed in USA (US Alpha Medium Regular Regular Navy)
- Price
- $23.20
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 11mo ago
Costa Del Mar Topwater Short Sleeve T Shirt Chill Large
- Price
- $18.95
- Rating
- 4.4/5
- Reviews
- 3,911
- Age
- 6y ago
Salty Bones On My Way to Making Bad Decisions T-Shirt 100% Ringspun Cotton Classic Fit Printed in USA (US Alpha X-Large Regular Regular Black)
- Price
- $23.52
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 11mo ago
Newest
by launch dateTwekfish Mens Fishing Shirt Short Sleeve UPF 50+ UV Sun Protection T-Shirt Quick Dry Tee for Swim Surf Flag Bass Graphic
- Price
- $18.64
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 3mo ago
Pudolla Mens Fishing Swim Shirts Short Sleeve Sun Protection UV UPF 50+ SPF T-Shirt(White_Coconut_Tree XL)
- Price
- $17.93
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 6mo ago
iudam Mens Short Sleeve T-Shirt Graphic Loose Fit Tee Crew Neck Palm Tree Summer Shirts (Light Blue S)
- Price
- $15.82
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 9mo ago
Salty Bones On My Way to Making Bad Decisions T-Shirt 100% Ringspun Cotton Classic Fit Printed in USA (US Alpha X-Large Regular Regular Black)
- Price
- $23.52
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 11mo ago
Salty Bones Another Day in Paradise Tropical Beach Graphic T-Shirt 100% Ringspun Cotton Classic Fit Printed in USA (US Alpha Medium Regular Regular Navy)
- Price
- $23.20
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 16% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
36
Top-5 brand share
81%
Top 20: 99%
Top-5 click share
16%
Top 20: 40%
Open market
16%
- Costa Del Mar32%
- Salt Life26%
- HUK9%
- Salty Bones7%
- Palmyth6%
- NORTHYARD3%
- Open — no brand owns it (17 brands, 16%)
Demand
Salt Life search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Salt Life search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salt life shirts for men216K/yr
- costa shirts for men129K/yr
- salt life107K/yr
- costa t shirts for men34K/yr
- salt life shirts29K/yr
- mens salt life t shirts22K/yr
- mens costa t shirts21K/yr
- costa del mar t shirts for men22K/yr
- salt life t shirts for men20K/yr
- saltlife mens t-shirts16K/yr
Reviews and returns
What reviews say buyers love and hate about Salt Life
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor fit
Runs incredibly small
Fits weird
it is cotton not performance fabric
Material to thin for the money
Fabric fades
it shrunk a little
Shrink when you wash
this one shrank SIGNIFICANTLY in length
not a high quality
t in color white the quality is very poor
Because it is already falling apart after one day of wearing not cool for 20+ sadly the quality is not there
I did not order pink
Disappointed that the colors bled into the white parts
Colors bled
Love
they are true to size
Fits to size
Fits great
Great build quality and style,
Excellent quality
Good quality shirt
Nice & comfortable
It's a comfortable fit
soft comfortable to wear all day
Great color
Unique coral color
Colors offered are great
Great deal
Great value
Good Value
Return
4.8% Return rate 85% Fixable by listing
Poor fit
Runs incredibly small
Fits weird
it is cotton not performance fabric
Material to thin for the money
Fabric fades
I did not order pink
Disappointed that the colors bled into the white parts
Colors bled
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt Life questions
Answered from the same tracked data.