Sally Wig

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

34K

Growth, 90 days vs prior 90

+42.1%

Conversion, latest week

4.0%

Market size, estimated

$23Ka year

Peak month

October153.0× the quietest month

Top search term

sally wig20K searches a year

Listings sell for $17.02 on average, from $13.70 to $19.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $17.02 that is $2K to $4K a year per listing.

Average price

$17.02inside the $15 to $100 sweet spot

Price range

$13.70–$19.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

12.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #849 within Wigs. It carries 1,020 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

16.4%

Average rank

#849in Wigs

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

1,020per listing

Listings tracked

8

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months