sally costume girls
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.41avg listing price — sweet spot $15–$100
Price range
Great$8.82–$43.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,953.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.5%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 179K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sally costume girls is a $12K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sally costume girls market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $40K–$53K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #4,602
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 57%
- Out of stock
- 14.3%
- Avg brand age
- 38 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
55
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
22%
- Disney27%
- Disguise18%
- nezababy13%
- WEFONLLICOS7%
- shyhand7%
- Dressy Daisy6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 216.5×
Top sally costume girls search terms
- sally costume kids26K/yr
- sally costume toddler14K/yr
- sally halloween costume kids4K/yr
- sally toddler costume6K/yr
- toddler sally costume8K/yr
- kids sally costume7K/yr
- disfraz de sally para nia5K/yr
- sally kids costume6K/yr
- girls sally costume7K/yr
- sally costume girls82K/yr
Top sally costume girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Nightmare Before Christmas Sally Deluxe Costume Officially Licensed Nightmare Before Christmas for Kids Small (4-6x)
Disguise$23.894.6★1,524 rev
Disney Nightmare Before Christmas Little Girls Halloween Costume with Mesh Ruffle Sally Blue Pink 3-4
Disney$27.684.6★199 rev
nezababy 5PCS Kids Sally Costume Girls Christmas Dress Sally Wig Bag Tights Gloves Cosplay Accessories for Halloween Fancy Dress (Large)
nezababy$29.974.0★36 rev
shyhand Sally Costume for Girls Kids Nightmare Before Christmas Dress Wig Pants Accessories Sally Cosplay Outfit 3-12 Years
shyhand$38.334.6★40 rev
Ruikajia Sally Costume Tutu Dress Sally Costume Dress 3 Years Multicoloured
Ruikajia$16.615.0★1 rev
Newest
by launch date
LEYUYAN Girls Costume
LEYUYAN$36.8024 rev
WEFONLLICOS 5PCS Sally Costume Kids Girls Patchwork Dress with Sally Wig Bag Tights Gloves Halloween Christmas Cosplay Outfit Fancy Dress (140)
WEFONLLICOS$28.2719 rev
WEFONLLICOS 4PCS Sally Costume Kids Girls Patchwork Dress with Sally Wig Bag Tights Halloween Christmas Cosplay Outfit Party Fancy Dress (140)
WEFONLLICOS$25.2418 rev
WEFONLLICOS 4PCS Sally Costume Kids Girls Patchwork Dress with Sally Wig Bag Tights Halloween Christmas Cosplay Outfit Party Fancy Dress (130)
WEFONLLICOS$27.2818 rev
Disney Nightmare Before Christmas Jack Skellington and Sally Girls Long Sleeve Tulle Dress for Toddler and Big Kids Pink
Disney$19.7226 rev
Trending
90-day click momentumRuikajia Sally Costume Tutu Dress Sally Costume Dress 3 Years Multicoloured
Ruikajia$16.615.0★
LEYUYAN Girls Costume
LEYUYAN$36.804.6★
nezababy 5PCS Kids Sally Costume Girls Christmas Dress Sally Wig Bag Tights Gloves Cosplay Accessories for Halloween Fancy Dress (Large)
nezababy$29.974.0★
Disney Fantasy Gown Nightgown SO SALLY
Disney$20.804.8★
Disney Nightmare Before Christmas Jack Skellington Sally Toddler Girls Tulle Dress Purple/Teal/Gold Ombre 3T
Disney$24.844.5★
What buyers say about sally costume girls
What buyers praise and complain about, mined from review topics.What buyers love
“The dress fit fine my 5 year old little girl”
“Great quality”
“The outfit looks fantastic visually”
“the patchwork design screams personality”
“The colors are loud”
“The fabric feels lightweight”
“It is the kind of material that looks amazing in photos”
What buyers complain about
“Scratchy material and not really suitable for sleeping in”
“Im very disappointed that it doesnt look much like the one in the picture. too flat”
“The leggings, they come to big as if they were for a 8-10y old girl, so the costume was totally ruined”
Top return reasons
Common questions
- Is sally costume girls profitable to sell on Amazon United States?
- The niche generates $12K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the sally costume girls niche?
- 15 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in sally costume girls?
- Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Size-Overall. The return rate is 8.5% — above our launch gate.
- When does demand for sally costume girls peak?
- Demand peaks in Sep–Oct; the busiest month runs 216.5× the quietest.
- What does it cost to enter the sally costume girls niche?
- Listings span $8.82–$43.47; the average listing price is $26.41 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.