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Sailor Moon Backpack

Maybe

Products sell for $27.59 on average, inside the sweet spot. But shoppers spend only $3K a year here, so Sailor Moon Backpack is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$3K/yr38K searches / yr
90-day growth
+43.2%search demand this quarter
Competition
36%top-5 click share · 33 brands · 39 sellers

Flapen Score

Sailor Moon Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sailor Moon Backpack is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sailor Moon Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Sailor Moon Backpack 38K times last year and spent an estimated $3K. The top 5 brands take 55% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+43.2%
Conversion, latest week
0.3%
Market size, estimated
$3Ka year
Peak month
July4.0× the quietest month
Top search term
sailor moon backpack32K searches a year

02 · Price

A sale here is worth $27.59.

Listings sell for $27.59 on average, from $7.00 to $47.61. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $27.59 that is $0 to $3K a year per listing.

Average price
$27.59inside the $15 to $100 sweet spot
Price range
$7.00–$47.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,998 within Backpacks. It carries 353 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
82%
Out of stock, average day
12.7%
Average rank
#1,998in Backpacks
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
353per listing
Listings tracked
45

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Sailor Moon Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$94$188$282$3761101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

39

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

36%

Top 20: 79%

Open market

40%

  • ALAZA21%
  • Roffatide16%
  • PIEAUWIE8%
  • Bioworld6%
  • MiAnMiAn4%
  • FUN.COM4%

Demand

Sailor Moon Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.0×

Search terms

Top Sailor Moon Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sailor moon backpack32K/yr
  • sailor moon mini backpack3K/yr
  • sailor moon backpack for school3K/yr
  • sailor moon backpack mini117/yr

Reviews and returns

What reviews say buyers love and hate about Sailor Moon Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality17%−0.10

Poor strap quality

Strap broke after 3 weeks of using

They sewed the strap incorrectly

Size-Overall17%

Too big

A bit small

I expected a much smaller bag

Quality-Overall17%−0.10

Poor quality

Cheap Quality

Cheaply made

Durability6%+0.14

the stranger broke fo the cross body option

Not durable

Strap broke after 3 weeks of using

Material Quality5%−0.03

I was worried it was going to be crappy material

Material is not like the other bags

its made of crappy materials

Love

Quality-Overall15%−0.10

Excellent quality

The quality of the bag is good

High quality backpack

Pockets/Compartments14%+1.75

Lots of pockets

love all the little pockets

lots of pockets

Size-Overall12%

Fits all my important things

It was able to fit everything we hoped it would

I fit everything I need in this bag

Durability9%+0.14

They seem to be made well and should last, as long as theyre wanted

Very sturdy and durable

it is holding up really good

Storage Capacity7%+0.54

Plenty of room

Lots of space

Large capacity

Return

3.0% Return rate 78% Fixable by listing

Size-Overall55%▇▆▆█▇█

Too big

A bit small

I expected a much smaller bag

Color9%▆█▇▆▃▃
Strap/String Quality5%▇▁█▃▃▄

Poor strap quality

Strap broke after 3 weeks of using

They sewed the strap incorrectly

Zipper Quality4%▄▆▆▃█▂

Zipper broke after first use

Advertised Vs Actual Product4%██▃▃▇▄

false advertisement

The moth graphic is lined up weird to where you dont see it as clearly as the picture advertises

FAQ

Common Sailor Moon Backpack questions

Answered from the same tracked data.