Sailor Hat

Shoppers searched for this 739K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $400K a year.

Searches, last 12 months

739K

Growth, 90 days vs prior 90

-35.4%

Conversion, latest week

3.7%

Market size, estimated

$400Ka year

Peak month

October4.1× the quietest month

Top search term

sailor hat531K searches a year

Listings sell for $14.58 on average, from $6.42 to $35.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $14.58 that is $15K to $18K a year per listing.

Average price

$14.58under the $15 to $100 sweet spot

Price range

$6.42–$35.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$15K–$18K

Returns

6.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,372 within Accessories. It carries 540 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

98%

Out of stock, average day

2.2%

Average rank

#1,372in Accessories

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

540per listing

Listings tracked

53

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months