sailor hat
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-35.4% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good540.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.58avg listing price — sweet spot $15–$100
Price range
Good$6.42–$35.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$400K$400K/yr · 739K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sailor hat is a $400K/yr Amazon United States market (739K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sailor hat market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- $583K–$729K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #1,372
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 87%
- Out of stock
- 2.2%
- Avg brand age
- 48 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
54
Top-5 brand share
44%
Top 20: 90%
Top-5 click share
36%
Top 20: 73%
Open market
51%
- DPLin11%
- Genuine Issue10%
- BESTOYARD10%
- Vonokee7%
- Besforta6%
- SUMERSHA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 4.1×
Top sailor hat search terms
- sailor hat531K/yr
- sailor hats39K/yr
- sailor hat women35K/yr
- sailor hat men17K/yr
- white sailor hat24K/yr
- sailor cap17K/yr
- sailors hat16K/yr
- kids sailor hat7K/yr
- sailor hat kids5K/yr
- sailor hats for women4K/yr
Top sailor hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adult Yacht Captain Hat White Sailor Hat for Women Men Yacht Boat Sailor Captain Cap Marine Admiral Costume Party Cosplay Accessory
BESTOYARD$13.014.3★2,901 rev
DPLin 2Pcs Yacht Captain Hat Sailor Ship Cap Scarf Sunglasses Sailor Hat Boat Costume For Men Women Captains Dressing up Party (2pCS set)
DPLin$9.244.4★798 rev
Genuine Issue GI White Military US Navy Cotton GOB Sailor Hat (7 1/2)
Genuine Issue$31.064.4★185 rev
Besforta Navy Sailor Hat Stylish Navy Beret Cap with Bow-Knot Lolita JK Costume Accessory
Besforta$10.824.6★28 rev
D-Fokes 2Pcs Yacht Captain Hat Sailor Ship Cap Scarf Navy Costume Dressing up Party Accessories for Women Men
D-Fokes$7.464.4★461 rev
Newest
by launch date
ALVOGIMOR Yacht Captain Hat White Sailor Cap Skipper Hat Navy Marine Sail Hats for Dressing Up Party Costume Accessories
ALVOGIMOR$7.0217 rev
ALVOGIMOR Sailor Captain Navy Hat for Women White Sailor Captain Cap Sail Hats for Navy Costume Dressing Up Halloween Party Accessory
ALVOGIMOR$6.8225 rev
Yacht Captain Hat - Premium Navy Blue Sailor Hat for Men & Women - Classic Yacht Rock Style Captains Cap for Nautical Theme Parties Halloween Costume Accessories Sailor Dress Up & Boat Crew Events
ANABIUP$8.57131 rev
dodowin White Sailor Hats for Women Men Navy Captain Hat Yacht Hat Halloween Costume Sailor Cap for Team Dressing Up Party 6PCS
dodowin$19.259 rev
Ylucky Sailor Hat Navy Captain Cap with Bowknot Yacht Sun Hat Nautical Uniform Halloween Cosplay Party Costume (white-bowknot)
Ylucky$10.912 rev
Trending
90-day click momentum
Helly Hansen unisex-adult HH Logo Cap 597 Navy One Size
Helly Hansen$22.704.5★
dodowin White Sailor Hats for Women Men Navy Captain Hat Yacht Hat Halloween Costume Sailor Cap for Team Dressing Up Party 6PCS
dodowin$19.254.5★
Ylucky Sailor Hat Navy Captain Cap with Bowknot Yacht Sun Hat Nautical Uniform Halloween Cosplay Party Costume (white-bowknot)
Ylucky$10.915.0★
Genuine Issue GI White Military US Navy Cotton GOB Sailor Hat (7 1/2)
Genuine Issue$31.064.4★
D-Fokes 2Pcs Yacht Captain Hat Sailor Ship Cap Scarf Navy Costume Dressing up Party Accessories for Women Men
D-Fokes$7.464.4★
What buyers say about sailor hat
What buyers praise and complain about, mined from review topics.What buyers love
“Seems well made”
“Fits fine”
“Worth it”
“Just as described”
“Adjustable Hat”
“durable and sturdy”
“Stitching and material were well designed and made”
“So stylish”
“They are light weight and adjustable”
“Wonderful design and quality”
What buyers complain about
“Run very small”
“Junk”
“Arrived damaged wrinkled in box”
“Captains have flimsy could not hold it shape”
“Kind of a shame to go through that much trouble with such cheap fabric”
“Its very thin and the an and the anchor is just a little metal sticker on the front,”
“Not sure about color”
“Captains have flimsy could not hold it shape”
“for the prices I just can't see how I one could possibly make a better deal”
“The quality is poor, and the stitching is sloppy, uneven, and crooked”
Top return reasons
Common questions
- Is sailor hat profitable to sell on Amazon United States?
- The niche generates $400K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sailor hat niche?
- 33 brands and 54 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in sailor hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 6.6% — above our launch gate.
- When does demand for sailor hat peak?
- Demand peaks in Oct; the busiest month runs 4.1× the quietest.
- What does it cost to enter the sailor hat niche?
- Listings span $6.42–$35.75; the average listing price is $14.58 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.