Is sailor costume profitable to sell on Amazon United States?

The niche generates $151K/yr across 74 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the sailor costume niche?

55 brands and 69 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in sailor costume?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 4.9%.

When does demand for sailor costume peak?

Demand peaks in Oct–Nov; the busiest month runs 21.5× the quietest.

What does it cost to enter the sailor costume niche?

Listings span $5.66–$69.15; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.

sailor costume

Worth a look

Shows no brand lock-in (top 5 brands take 32% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Incredible$24.86

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Price range

Great$5.66–$69.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great499.78

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$151K

$151K/yr · 721K searches

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, sailor costume is a $151K/yr Amazon United States market (721K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sailor costume market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $249K–$311K; units × avg price
Conversion rate: 0.8%
Avg BSR: #10,415
Page quality: 0%
Prime: 85%
Sponsored: 69%
Out of stock: 16.4%
Avg brand age: 40 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

55 rising

Sellers

Top-5 brand share

32%

Top 20: 72%

Top-5 click share

26%

Top 20: 61%

Open market

63%

SATINIOR9%
DPLin8%
ZHOUYOPINPAI5%
American Trends5%
Fun Costumes5%
JJ-GOGO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 21.5×

Open Trend

Top sailor costume search terms

sailor101K/yr -10.1%0.3% conv.
sailor costume274K/yr -38.1%0.8% conv.
sailor outfit36K/yr -16.2%0.8% conv.
sailor costume women60K/yr +28.5%0.3% conv.
sailor outfit men12K/yr +21.7%0.9% conv.
nautical accessories for women9K/yr +69.4%1.2% conv.
sailor costume men65K/yr -26.3%1.1% conv.
womens sailor costume34K/yr -22.9%0.4% conv.
sailor accessories29K/yr -32.5%2.1% conv.
nautical accessories6K/yr +79.1%0.8% conv.

All search terms

Top sailor costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SATINIOR 2 Sailor Scarf Flight Attendant Neck Scarf for Women Silk Feeling Hair Wraps 23.6 x 23.6 Inches (Blue)

SATINIOR$7.164.5★241 rev

DPLin 2Pcs Yacht Captain Hat Sailor Ship Cap Scarf Sunglasses Sailor Hat Boat Costume For Men Women Captains Dressing up Party (2pCS set)

DPLin$9.244.4★798 rev

JJ-GOGO Vintage Nautical Sailor Costume - Female Navy Exotic Uniform Halloween Fancy Party Cosplay Mini Dress (S)

JJ-GOGO$17.520.0★0 rev

PU Leather Anchor Purse 8.5x5.0 Wristlet Bag Zip Coin Pouch

inOne$12.794.6★507 rev

ZHOUYOPINPAI Sailor Performance Dress Uniform Mens 2-Piece Captain Suit with Jacket and Pants Stage Themed Events L White

ZHOUYOPINPAI$69.155.0★2 rev

Newest

by launch date

Sailor Scarf Flight Attendant Neck Scarf Red White And Blue Bandana For Women Yacht Rock Party Accessories Blue And White Stripes

American Trends$8.0221 rev

6mo ago

Sailor Scarf Flight Attendant Neck Scarf Red White And Blue Bandana For Women Yacht Rock Party Accessories Blue Red And White Stripes

American Trends$8.0021 rev

6mo ago

JJ-GOGO Vintage Nautical Sailor Costume - Female Navy Exotic Uniform Halloween Fancy Party Cosplay Mini Dress (S)

JJ-GOGO$17.520 rev

7mo ago

Vintage Nautical Dress 1950s Retro Sleeveless 50s Style Pinup Rockabilly Swing A Line Midi Dresses for Church Wedding Guest Bridal Shower Photoshoot Summer 4th of July Nautical Dresses Navy Blue 2XL

ODIZLI$35.972 rev

7mo ago

ZHOUYOPINPAI Sailor Performance Dress Uniform Mens 2-Piece Captain Suit with Jacket and Pants Stage Themed Events L White

ZHOUYOPINPAI$69.152 rev

8mo ago

What buyers say about sailor costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Beautiful, quality bracelets”

Value For Money14%

“Great purchase for the money”

Size-Overall13%

“Fits perfectly”

Color8%

“color is pretty”

Advertised Vs Actual Product7%

“Product is as described”

Shape/Style5%

“Great style”

Gifting Purpose4%

“Gift”

Durability3%

“Very durable”

Weight Light3%

“The white gloves are lightweight”

Adjustability/Rotatability/Reclining2%

“adjustable in size”

What buyers complain about

Quality-Overall17%

“Looks cheap”

Size-Overall16%

“Too big”

Color8%

“Too yellow looks really cheap”

Durability7%

“durability isn't why you”

Advertised Vs Actual Product5%

“False advertisement”

Value For Money5%

“Looks expensive”

Metal Authenticity4%

“The gold looks quite fake in color”

Wrinkles3%

“Arrived damaged wrinkled in box”

Shape/Style2%

“Captains have flimsy could not hold it shape”

Weight Heavy2%

“The 5 bracelets together are a bit heavy”

Top return reasons

Size-Overall43%

Quality-Overall10%

Color5%

Material Quality4%

Advertised Vs Actual Product4%

Shape/Style4%

Wrist Fit4%

Length3%

Chest Fit2%

Value For Money2%

Common questions

Is sailor costume profitable to sell on Amazon United States?: The niche generates $151K/yr across 74 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the sailor costume niche?: 55 brands and 69 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in sailor costume?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 4.9%.
When does demand for sailor costume peak?: Demand peaks in Oct–Nov; the busiest month runs 21.5× the quietest.
What does it cost to enter the sailor costume niche?: Listings span $5.66–$69.15; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.