Is safety shorts profitable to sell on Amazon United States?

The niche generates $68K/yr across 113 tracked products. 13 of 22 products launched in the last 360 days are still selling. 90-day search growth is +106.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the safety shorts niche?

40 brands and 59 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in safety shorts?

Top complaints mined from reviews: Size-Overall, Thickness, Transparency. The return rate is 5.8% — above our launch gate.

When does demand for safety shorts peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.4× the quietest.

What does it cost to enter the safety shorts niche?

Listings span $6.71–$35.05; the average listing price is $14.71 (sweet spot $15–$100). The average incumbent carries 7,247 reviews — the moat a new listing must climb.

safety shorts

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible18%

top-5 click share — an open shelf

Growth

Great+106.7%

90-day search growth — must beat 0% to launch

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Good$14.71

avg listing price — sweet spot $15–$100

Price range

Good$6.71–$35.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,246.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Market size

Bad$68K

$68K/yr · 261K searches

According to Flapen's Amazon United States niche tracking, safety shorts is a $68K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

safety shorts market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $59K–$74K; units × avg price
Conversion rate: 1.8%
Avg BSR: #149
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 2.5%
Avg brand age: 39 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

42%

Top 20: 88%

Top-5 click share

18%

Top 20: 49%

Open market

53%

Reamphy12%
BESTENA10%
FRESBEIT9%
Werena7%
UUMIAER5%
Blueinn4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +106.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.4×

Open Trend

Top safety shorts search terms

shorts for under skirts52K/yr +42.8%1.6% conv.
safety shorts44K/yr +71.1%1.2% conv.
bike shorts for under dresses23K/yr +361.0%1.7% conv.
spandex shorts for under dresses13K/yr +430.3%1.8% conv.
safety shorts for women22K/yr +60.5%2.0% conv.
spandex for under dresses14K/yr +61.8%0.9% conv.
shorts for dresses11K/yr +107.5%1.0% conv.
boy shorts for under dresses women8K/yr +583.5%1.3% conv.
underskirt shorts12K/yr +116.1%1.4% conv.
shorts to wear under skirts13K/yr +54.9%1.1% conv.

All search terms

Top safety shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Reamphy 3 Pack Slip Shorts for Women Under Dress Comfortable Smooth Yoga Workout Biker Shorts(Black+White+Nude M)

Reamphy$14.564.5★13,965 rev

CAMPSNAIL Workout Biker Shorts Women - 3/5/8 High Waisted Tummy Control Spandex Booty Volleyball Shorts for Yoga Dance

CAMPSNAIL$7.774.3★5,999 rev

NexiEpoch 2 Pack Biker Shorts for Women - 3/5/8 Booty Volleyball High Waisted Black Spandex Shorts for Yoga Dance Workout

NexiEpoch$9.334.4★2,004 rev

Reamphy Slip Shorts Comfortable Smooth Yoga Workout Biker Shorts for Women Under Dress XL Black+White+Nude 3 Pack

Reamphy$14.644.5★13,965 rev

BESTENA Slip Shorts Womens Comfortable Seamless Smooth Slip Shorts for Under Dresses(Black Large)

BESTENA$8.564.4★23,669 rev

Newest

by launch date

FRESBEIT Cooling Slip Shorts for Under Dress Women Anti Chafing Seamless High-Wasited Shapewear Short Workout Biker Shorts

FRESBEIT$19.5390 rev

6mo ago

Womens Seamless Shaping Boyshorts Panties Tummy Control Underwear Slimming Shapewear Slip Shorts(#A2 Black(light Tummy Control) Medium)

Werena$14.451,425 rev

8mo ago

Womens Seamless Shaping Boyshorts Panties Tummy Control Underwear Slimming Shapewear Slip Shorts(#A2 Beige(light Tummy Control) Small)

Werena$14.601,425 rev

10mo ago

Blueinn Womens High Waisted Cooling Slip Shorts - Anti Chafing Under Dress Shorts for Women Scalloped Edge Safety Shorts NU-L Beige

Blueinn$13.85224 rev

1y ago

Yeblues 4 Pack Slip Shorts for Under Dresses Anti Chafing Underwear Seamless Comfortable Smooth Yoga Biker Workout Shorts (Black White Nude Pink M)

Yeblues$16.88817 rev

1y ago

What buyers say about safety shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fit Great”

Comfort-Overall21%

“Comfortable to wear”

Soft Feel10%

“Nice and smooth”

Quality-Overall6%

“Excellent product”

Value For Money4%

“they are affordable”

Material Quality4%

“Material is soft”

Stretchability/Expandability/Elasticity4%

“Nice stretch fits well”

Advertised Vs Actual Product3%

“As advertised”

Pockets/Compartments3%

“I love the pockets”

Weight Light2%

“The fabric is lightweight”

What buyers complain about

Size-Overall19%

“To short”

Thickness6%

“the material is on the thinner side”

Transparency6%

“you can definitely see through them when you bend over”

Material Quality6%

“The material is flimsy”

Thigh Fit3%

“the edges around the thigh all roll in”

Thin3%

“Too thin”

Waist Fit3%

“waist is tight”

Quality-Overall3%

“Garbage”

Comfort-Overall2%

“Uncomfortable waistband”

Shape/Style2%

“definitely does not shape”

Top return reasons

Size-Overall47%

Length9%

Waist Fit9%

Material Quality6%

Thin4%

Thigh Fit4%