Safety Pin Necklace

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

182K

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

1.2%

Market size, estimated

$20Ka year

Peak month

November2.3× the quietest month

Top search term

safety pin necklace127K searches a year

Listings sell for $9.60 on average, from $4.96 to $17.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $9.60 that is $0 to $960 a year per listing.

Average price

$9.60under the $15 to $100 sweet spot

Price range

$4.96–$17.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$960

Returns

1.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #8,076 within Pendant Necklaces. It carries 106 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

8.2%

Average rank

#8,076in Pendant Necklaces

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

106per listing

Listings tracked

16

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months