safety pin necklace
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Review moat
Great105.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.60avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Bad$4.96–$17.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 182K searches
According to Flapen's Amazon United States niche tracking, safety pin necklace is a $20K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
safety pin necklace market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $24K–$29K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #8,076
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 8.2%
- Avg brand age
- 34 months
- Avg seller age
- 211 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
19%
- SIXAOAZZ32%
- POYAMUSE14%
- Medsor13%
- Locrccl9%
- Hewill8%
- KONPJE6%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -14.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top safety pin necklace search terms
- safety pin necklace127K/yr
- safety pin jewelry12K/yr
- safety pin necklace gold9K/yr
- pin necklace8K/yr
- safety pin necklace silver9K/yr
- gold safety pin necklace6K/yr
- safety pins necklace4K/yr
- safety pin jewelry for women4K/yr
- safety pin necklace for women2K/yr
- safety pin necklace mental health1K/yr
Top safety pin necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SIXAOAZZ Safety Pin Necklace Heart Pendant Sweet Cool Style Paper Clip Necklace with Extension Chain Simple Copper Personality Exquisite Safety Pin Jewelry for Women (Black)
SIXAOAZZ$7.844.1★71 rev
POYAMUSE Minimalist Safety Pin Pendant Necklace for Women - Silver Paperclip Chain Necklace - Unique Fashionable Collarbone Jewelry - Silver
POYAMUSE$6.023.6★23 rev
Medsor Safety Pin Necklace Silver Paper Clip Pendant Cubic Zirconia Saftey Pin Necklace Choker For Women Gift
Medsor$10.264.1★45 rev
Locrccl Silver Safety Pin Necklace for Women Big Safety Pin Pendant Necklace Dainty Safety Pin Choker Necklace Silver Minimalism Safety Pin Link Chain Necklace Hip Hop Punk Rock Jewelry (Silver)
Locrccl$5.253.9★32 rev
KONPJE Safety Pin Necklace for Women Cubic Zircon Crystal Heart Necklace Black Crystal Paper Clip Chain necklace Adjustable Pink Heart Charm Necklace Y2K Mental Health Jewelry (Pink)
KONPJE$8.384.1★16 rev
Newest
by launch date
DIAMANTIO Sterling Silver Safety Pin Necklace with Dual Cross Pendants Cubic Zirconia Gothic Charm Statement Jewelry
DIAMANTIO$10.131 rev
BSGRL Gold Necklace: 14K Gold Plated Dainty Safety Pin Necklace for Women Paved Cubic Zirconia 16.5+2 in
BSGRL$13.71126 rev
VRIUA Safety Pin Necklace 14K Gold Plated Dainty Gold Pin Paperclip Necklaces for Women Everyday Simple Jewelry
VRIUA$14.011,006 rev
POYAMUSE Minimalist Safety Pin Pendant Necklace for Women - Silver Paperclip Chain Necklace - Unique Fashionable Collarbone Jewelry - Silver
POYAMUSE$6.0223 rev
LCSDDWAS Safety Pin Necklace Silver Paperclip Chain Necklace For Women Men Paperclip Choker Necklace Silver Choker Necklace For Women Jewelry Gift (saftey pin necklace)
LCSDDWAS$6.3037 rev
Trending
90-day click momentumDIAMANTIO Sterling Silver Safety Pin Necklace with Dual Cross Pendants Cubic Zirconia Gothic Charm Statement Jewelry
DIAMANTIO$10.133.0★
Frodete Safety Pin Necklace Bracelet Earrings Jewelry Set Gold Safety Pin Earrings Bracelets for Women Men Trendy Birthday Gifts for Women
Frodete$8.954.5★
SIXAOAZZ Safety Pin Necklace Heart Pendant Sweet Cool Style Paper Clip Necklace with Extension Chain Simple Copper Personality Exquisite Safety Pin Jewelry for Women (Black)
SIXAOAZZ$7.844.1★
Medsor Safety Pin Necklace 14K Gold Plated Paper Clip Pendant Cubic Zirconia Saftey Pin Necklace Choker For Women Gift
Medsor$9.974.1★
Safety Pin Necklace Silver Gold Paperclip Paper Clip Lock Lariat Necklace for Women Men Jewelry Gift (01 Silver)
Hewill$10.114.2★
What buyers say about safety pin necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Thats the part I really wanted”
“Sturdy however”
“Decent”
“Love my necklace dont change color”
“Looks great for the price”
“durable”
“The fit is perfect”
“No irritation, looks very nice”
What buyers complain about
“did break easily”
“I wished there weas some way to not let the chains slip out”
“NOT STAINLESS STEEL”
“Short”
Top return reasons
Common questions
- Is safety pin necklace profitable to sell on Amazon United States?
- The niche generates $20K/yr across 16 tracked products. 90-day search growth is -14.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the safety pin necklace niche?
- 12 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in safety pin necklace?
- Top complaints mined from reviews: Durability, Chain/Key Quality, Metal Authenticity. The return rate is 1.6%.
- When does demand for safety pin necklace peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the safety pin necklace niche?
- Listings span $4.96–$17.51; the average listing price is $9.60 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.