Is safety pin earring profitable to sell on Amazon United States?

The niche generates $43K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (40/100).

How competitive is the safety pin earring niche?

16 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in safety pin earring?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 2.6%.

When does demand for safety pin earring peak?

Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the safety pin earring niche?

Listings span $6.13–$20.01; the average listing price is $11.41 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.

safety pin earring

Skip it

A small market ($43K/yr) — this niche doesn't clear our bar today.

Review moat

Good854.74

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Returns

Good2.6%

return rate — above 5% kills the launch gate

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.41

avg listing price — sweet spot $15–$100

Price range

Okay$6.13–$20.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Market size

Bad$43K

$43K/yr · 141K searches

According to Flapen's Amazon United States niche tracking, safety pin earring is a $43K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

safety pin earring market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $34K–$46K; units × avg price
Conversion rate: 2.6%
Avg BSR: #4,728
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 5.0%
Avg brand age: 35 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

28%

WildVibe25%
Dtja16%
KGBNCIE10%
SANNYRA10%
AOEDEJ7%
CHIC & ARTSY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top safety pin earring search terms

safety pin earrings87K/yr -10.4%1.9% conv.
safety pin earrings for women17K/yr -9.4%1.7% conv.
safety pin earring7K/yr +15.7%1.6% conv.
gold safety pin earrings8K/yr -9.9%1.3% conv.
pin earrings6K/yr -8.9%0.8% conv.
safety pin earrings gold5K/yr -1.4%1.5% conv.
safety pins earrings4K/yr +16.3%1.0% conv.
silver safety pin earrings4K/yr -3.7%1.4% conv.
safety pin earrings silver4K/yr -9.3%0.7% conv.

All search terms

Top safety pin earring products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WildVibe 16g Clear Earrings for Sports Work Surgery - Bioflex Plastic Earrings Tragus Piercing Jewelry Clear Labret Retainer Piercings 10pc Set - Plastic Stud Earrings for Cartilage Helix Tragus Lip Medusa Monroe - 8mm (5/16)

WildVibe$9.224.4★3,283 rev

Punk Safety Pin Cartilage for Women Stainless Steel Minimalist Hoop Earrings Personalized Dangle Drop Fashion Hypoallergenic Jewelry Gifts 33mm (Silver)

Dtja$8.964.5★528 rev

Silver Safety Pin Earrings Minimalist Jewelry Gift for Women

KGBNCIE$13.004.7★1,459 rev

SANNYRA Safety Pin Earrings for Women 14K Gold Paperclip Earrings for Women Trendy Minimalist Dangle Hoop Paper Clip Ear Hoop Studs Daily Jewelry

SANNYRA$14.344.6★2,923 rev

Aoedej Silver Safety Pin Earrings for Women Men Stainless Steel Punk Paperclip Cartilage Hoop Earrings Industrial Tragus Helix Piercing Jewellery

AOEDEJ$7.223.8★6 rev

Newest

by launch date

MUYAN Gold Heart Safety Pin Earrings for Women Trendy Paperclip Heart Earrings Minimalist Daily Jewelry

MUYAN$12.373 rev

3mo ago

DOPENSPI 3Pairs Safety Pin Earrings Silver Gold Black Punk Safety Pin Earrings for Women Minimalist Personalized Dangle Drop Paper Clip Emo Jewelry for Women Men

DOPENSPI$6.553 rev

6mo ago

Aoedej Silver Safety Pin Earrings for Women Men Stainless Steel Punk Paperclip Cartilage Hoop Earrings Industrial Tragus Helix Piercing Jewellery

AOEDEJ$7.226 rev

7mo ago

UAIAGM 2 Pair Safety Pin Earrings Silver and Gold Plated Funky Cartilage Dangle Hoop Earrings Emo Jewelry for Women Smoke and Soda Tab Style Minimalist Personalized Design

UAIAGM$6.7954 rev

1y ago

Silver Scissors Earrings for Women Gothic Weird Funky Earrings Unique Cool Emo Punk Accessories Novelty Crazy Jewelry for Hairstylist Salon Party Birthday Graduation Jewelry

Frodete$8.1984 rev

2y ago

What buyers say about safety pin earring

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“well made”

Advertised Vs Actual Product19%

“As advertised”

Size-Overall14%

“Fit great”

Ease Of Use11%

“Ease of use”

Comfort-Overall8%

“Super comfortable”

Value For Money5%

“Good for the price”

Exercise/Sports Suitability4%

“Good for Sports”

Weight Light3%

“are light weight in the peircing”

Strength1%

“They are sturdy”

Durability1%

“Durable”

What buyers complain about

Size-Overall41%

“Too small”

Ease Of Use14%

“Difficult to use”

Durability4%

“Breaks”

Quality-Overall4%

“Not Well Made”

Strength4%

“Flimsy”

Value For Money3%

“were more expensive”

Hard Feel2%

“The plastic on the base a couple of them wasnt smooth”

Allergies2%

“Now theyre red and angry”

Sharpness2%

“Was not smooth had sharp edges and barbs”

Advertised Vs Actual Product1%

“Definitely different from what Im used to”

Top return reasons

Size-Overall61%

Advertised Vs Actual Product7%

Width7%

Thickness3%

Functionality-Overall3%

Wrong Dimensions3%

Defective Material/Parts2%

Quality-Overall2%

Gap/Hole2%

Material Quality2%

Common questions

Is safety pin earring profitable to sell on Amazon United States?: The niche generates $43K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (40/100).
How competitive is the safety pin earring niche?: 16 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in safety pin earring?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 2.6%.
When does demand for safety pin earring peak?: Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the safety pin earring niche?: Listings span $6.13–$20.01; the average listing price is $11.41 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.