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Safety Pin Earring

Fail

Shoppers spend an estimated $43K a year here, so Safety Pin Earring is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$43K/yr141K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
55%top-5 click share · 16 brands · 21 sellers

Flapen Score

Safety Pin Earring against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Safety Pin Earring is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safety Pin Earring market on Amazon at a glance

Shoppers on Amazon United States searched for Safety Pin Earring 141K times last year and spent an estimated $43K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
2.6%
Market size, estimated
$43Ka year
Peak month
October1.7× the quietest month
Top search term
safety pin earrings87K searches a year

02 · Price

A sale here is worth $11.41.

Listings sell for $11.41 on average, from $6.13 to $20.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.41 that is $0 to $1K a year per listing.

Average price
$11.41under the $15 to $100 sweet spot
Price range
$6.13–$20.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #4,728 within Earrings. It carries 855 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#4,728in Earrings
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
855per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Safety Pin Earring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

21

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

28%

  • Brand 125%
  • Brand 216%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 64%

Demand

Safety Pin Earring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Safety Pin Earring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • safety pin earrings87K/yr
  • safety pin earrings for women17K/yr
  • safety pin earring7K/yr
  • gold safety pin earrings8K/yr
  • pin earrings6K/yr
  • safety pin earrings gold5K/yr
  • safety pins earrings4K/yr
  • silver safety pin earrings4K/yr
  • safety pin earrings silver4K/yr

Reviews and returns

What reviews say buyers love and hate about Safety Pin Earring

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too small”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Safety Pin Earring questions

Answered from the same tracked data.