Safari Hat

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +105.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

286K

Growth, 90 days vs prior 90

+105.9%

Conversion, latest week

1.7%

Market size, estimated

$122Ka year

Peak month

June5.9× the quietest month

Top search term

mens safari hat38K searches a year

Listings sell for $24.55 on average, from $6.11 to $78.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $24.55 that is $0 to $2K a year per listing.

Average price

$24.55inside the $15 to $100 sweet spot

Price range

$6.11–$78.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #302 within Sun Hats. It carries 4,040 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

97%

Out of stock, average day

4.0%

Average rank

#302in Sun Hats

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,040per listing

Listings tracked

125

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

9Amazon's first-year sales bar

Average brand age

46 months