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Sadness Costume

Fail

Shoppers spend an estimated $11K a year here, so Sadness Costume is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$11K/yr99K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
65%top-5 click share · 12 brands · 31 sellers

Flapen Score

Sadness Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sadness Costume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sadness Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Sadness Costume 99K times last year and spent an estimated $11K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
0.5%
Market size, estimated
$11Ka year
Peak month
October55.8× the quietest month
Top search term
sadness inside out costume4K searches a year

02 · Price

A sale here is worth $23.05.

Listings sell for $23.05 on average, from $10.74 to $48.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.05 that is $0 to $2K a year per listing.

Average price
$23.05inside the $15 to $100 sweet spot
Price range
$10.74–$48.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 29.4% of listings are out of stock. The average listing ranks #54,531 within Wigs. It carries 102 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
88%
Out of stock, average day
29.4%
Average rank
#54,531in Wigs
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
102per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sadness Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

31

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Brand 121%
  • Brand 220%
  • Brand 314%
  • Brand 411%
  • Brand 511%
  • Brand 66%
  • Open — no brand owns it (6 brands, 16%)

Demand

Sadness Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 55.8×

Search terms

Top Sadness Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sadness inside out costume4K/yr
  • sadness costume21K/yr
  • sadness costume inside out adult50K/yr
  • inside out sadness costume7K/yr
  • sadness inside out costume adult4K/yr
  • sadness costume for adults3K/yr
  • sadness costume women5K/yr
  • inside out sadness costume adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Sadness Costume

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Color”
9.7%of orders come back
“the colors didnt match up edge to edge on the picture”
A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Sadness Costume questions

Answered from the same tracked data.