s necklace
Skip itSoft demand (-2.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$6.97–$53.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.80avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$142K$142K/yr · 272K searches
Review moat
Bad4,429.12avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, s necklace is a $142K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
s necklace market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $134K–$168K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #877
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 2.1%
- Avg brand age
- 34 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
38
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
48%
Top 20: 87%
Open market
41%
- Kendra Scott15%
- kate spade new york15%
- STORUP14%
- MDIEEL5%
- PAVOI5%
- BOXOB4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top s necklace search terms
- s necklace120K/yr
- s necklace gold48K/yr
- s initial necklace26K/yr
- gold s necklace10K/yr
- letter s necklace10K/yr
- necklace s8K/yr
- s necklace for women6K/yr
- s gold necklace6K/yr
- s pendant5K/yr
- s jewelry5K/yr
Top s necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kendra Scott Crystal Letter S Short Pendant Necklace 14k Gold-Plated Brass Fashion Jewelry for Women
Kendra Scott$48.844.8★306 rev
STORUP Heart Initial Necklaces for Women Heart Initial S Pendant Necklace Dainty Heart Necklaces 14K-Gold-Plated Heart Necklaces for Women Jewelry for Women Gifts
STORUP$24.284.6★1,386 rev
kate spade new york Initial Mini Pendant S Gold One Size
kate spade new york$40.494.4★1,109 rev
MDIEEL Initial Necklaces for Women Dainty Gold Letter Pendant Necklace 14k Gold Plated A-Z Name Necklaces Cute Charm Choker Necklace Fashion Accessories Non Tarnish Trendy Jewelry Gift (S Gold)
MDIEEL$10.594.6★558 rev
kate spade new york Kate Spade Pendants S Pendant Necklace 18
kate spade new york$53.864.6★1,769 rev
Newest
by launch date
GRCLD Initial Necklaces for Women - 14K Gold Plated Letter Necklace Name Personalized Dainty Fashion Chain Non Tarnish Single Cute Pendant Necklace Charm Jewelry Gift for Women Her (S)
GRCLD$12.7197 rev
GRCLD 14K Gold Plated Initial Necklaces for Women Dainty Layered Letter Pendant Necklace Cute Choker Necklace Gift Trendy Stuff Personalized Jewelry Stack for Women Her(S)
GRCLD$12.31149 rev
MDIEEL Initial Necklaces for Women Dainty Gold Letter Pendant Necklace 14k Gold Plated A-Z Name Necklaces Cute Charm Choker Necklace Fashion Accessories Non Tarnish Trendy Jewelry Gift (S Gold)
MDIEEL$10.59558 rev
PANSHI Gold Initial Necklaces Gifts for Women Girlfriend Teens Gifts Trendy Stuff Layered Bubble Letter Necklace Gold Jewelry Birthday Gifts Teens Women S
PANSHI$7.94536 rev
PAVOI 14K Yellow Gold Plated Dainty Chunky Bubble Initial Letter Pendant Necklace for Women - Alphabet Letter S Necklace
PAVOI$13.80648 rev
Trending
90-day click momentum
Mens Silver Cuban Link Chain Necklaces Jewelry Stainless Steel 20inch
Reoxvo$9.274.4★
PANSHI Gold Initial Necklaces Gifts for Women Girlfriend Teens Gifts Trendy Stuff Layered Bubble Letter Necklace Gold Jewelry Birthday Gifts Teens Women S
PANSHI$7.944.5★
Kendra Scott Crystal Letter S Short Pendant Necklace 14k Gold-Plated Brass Fashion Jewelry for Women
Kendra Scott$48.844.8★
STORUP Heart Initial Necklaces for Women Heart Initial S Pendant Necklace Dainty Heart Necklaces 14K-Gold-Plated Heart Necklaces for Women Jewelry for Women Gifts
STORUP$24.284.6★
Foxgirl Gold Initial Necklaces for Women Dainty Gold Letter Necklace Tiny A-Z Pendant Choker Necklace Trendy Cute Personalized Monogram Name Necklace Gold Jewelry Necklace for Women Gift
Foxgirl$9.964.4★
What buyers say about s necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Cute simple chain”
“it has lasted me a good while”
“Love the color”
“It looks and feels great and it's fits me well”
“Perfect Christmas gift”
“Affordable”
“It looks better than I expected”
“Surprisingly thick, looks good”
“I like them a lot they look like real gold”
What buyers complain about
“Its now broken”
“its very short”
“Broke a chain got this one”
“Then I started to feel itching around the back of my neck”
“I was expecting some different colored beads”
“The clasp broke”
“Not nickel free”
“It looks flimsy too”
“Not truly waterproof”
“Not as pictured”
Top return reasons
Common questions
- Is s necklace profitable to sell on Amazon United States?
- The niche generates $142K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the s necklace niche?
- 28 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in s necklace?
- Top complaints mined from reviews: Durability, Size-Overall, Chain/Key Quality. The return rate is 2.4%.
- When does demand for s necklace peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the s necklace niche?
- Listings span $6.97–$53.86; the average listing price is $16.80 (sweet spot $15–$100). The average incumbent carries 4,429 reviews — the moat a new listing must climb.