S Necklace

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

3.1%

Market size, estimated

$142Ka year

Peak month

December2.6× the quietest month

Top search term

s necklace120K searches a year

Listings sell for $16.80 on average, from $6.97 to $53.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.80 that is $2K to $4K a year per listing.

Average price

$16.80inside the $15 to $100 sweet spot

Price range

$6.97–$53.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.4%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #877 within Pendant Necklaces. It carries 4,429 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#877in Pendant Necklaces

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,429per listing

Listings tracked

34

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months