Russian Hats for Women

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -81.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-81.8%

Conversion, latest week

1.9%

Market size, estimated

$32Ka year

Peak month

December22.0× the quietest month

Top search term

mens fur hat30K searches a year

Listings sell for $21.52 on average, from $10.28 to $55.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $21.52 that is $0 to $2K a year per listing.

Average price

$21.52inside the $15 to $100 sweet spot

Price range

$10.28–$55.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

15.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #2,274 within Trapper Hats. It carries 440 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

4.2%

Average rank

#2,274in Trapper Hats

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

440per listing

Listings tracked

67

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months