Russian Hat

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-68.2%

Conversion, latest week

1.0%

Market size, estimated

$206Ka year

Peak month

December17.7× the quietest month

Top search term

ushanka296K searches a year

Listings sell for $20.62 on average, from $9.83 to $54.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $20.62 that is $5K to $10K a year per listing.

Average price

$20.62inside the $15 to $100 sweet spot

Price range

$9.83–$54.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

8.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #171 within Trapper Hats. It carries 1,060 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

5.2%

Average rank

#171in Trapper Hats

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,060per listing

Listings tracked

69

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months