Russian Fur Hat

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

-66.0%

Conversion, latest week

1.1%

Market size, estimated

$18Ka year

Peak month

December8.1× the quietest month

Top search term

russian fur hat34K searches a year

Listings sell for $22.04 on average, from $9.83 to $54.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.04 that is $0 to $2K a year per listing.

Average price

$22.04inside the $15 to $100 sweet spot

Price range

$9.83–$54.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,135 within Trapper Hats. It carries 761 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

95%

Out of stock, average day

7.1%

Average rank

#1,135in Trapper Hats

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

761per listing

Listings tracked

82

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months