Russell Up Costume

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +93.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

+93.3%

Conversion, latest week

2.2%

Market size, estimated

$159Ka year

Peak month

October51.9× the quietest month

Top search term

russell up costume56K searches a year

Listings sell for $39.04 on average, from $6.37 to $69.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $39.04 that is $4K to $10K a year per listing.

Average price

$39.04inside the $15 to $100 sweet spot

Price range

$6.37–$69.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

7.5%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #3,793 within Accessories. It carries 981 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

37%

Out of stock, average day

19.0%

Average rank

#3,793in Accessories

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

981per listing

Listings tracked

30

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months