russell up costume
Worth a lookShows a sweet-spot price point ($39.04 avg), but high returns (7.5%) keeps it on the watch list.
Avg price
Incredible$39.04avg listing price — sweet spot $15–$100
Growth
Great+93.3%90-day search growth — must beat 0% to launch
Price range
Great$6.37–$69.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good980.73avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$159K$159K/yr · 186K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, russell up costume is a $159K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
russell up costume market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $156K–$195K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #3,793
- Page quality
- 0%
- Prime
- 37%
- Sponsored
- 47%
- Out of stock
- 19.0%
- Avg brand age
- 38 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
15%
- Fun Costumes39%
- Disguise15%
- Dreamtop12%
- Vifcotlyp11%
- BUUFAN4%
- xwaruila4%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +93.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 51.9×
Top russell up costume search terms
- russell up costume56K/yr
- russell costume16K/yr
- wilderness explorer costume14K/yr
- russell from up costume12K/yr
- russell up6K/yr
- russel up costume10K/yr
- russel costume8K/yr
- up russell costume6K/yr
- wilderness explorer sash6K/yr
- russel from up costume6K/yr
Top russell up costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Womens Disney Pixar UP Russell Halloween Costume | Adult Wilderness Explorer Costume for Themed Events & Cosplay Large
Fun Costumes$52.073.9★19 rev
Dreamtop Scout Costume Set Explorer Costume Accessories with Adventure Sash Patches Hat Neckerchief Flags for Adults Men Women Party Explorer Cosplay
Dreamtop$18.864.3★48 rev
Disguise Up Russell Accessory Kit Officially Licensed Up Costume Accessory Kit for Adults Brown
Disguise$36.434.4★490 rev
Vifcotlyp Scout Costume Set Wilderness Explorer Costume Scout Accessories with Hat Sash Scarf for Men Women for World Book Day Halloween
Vifcotlyp$20.424.5★79 rev
Womens Disney Pixar UP Russell Halloween Costume | Adult Wilderness Explorer Costume for Themed Events & Cosplay Small
Fun Costumes$52.373.9★19 rev
Newest
by launch date
Scout Costume Set Adult Wilderness Explorer with Yellow Hat Orange Neckerchief Merit Badge Sash Balloons Adjustable Fit for Cosplay Halloween Role-Play
FINASKASU$19.4515 rev
Dreamtop Scout Costume Set Explorer Costume Accessories with Adventure Sash Patches Hat Neckerchief Flags for Adults Men Women Party Explorer Cosplay
Dreamtop$18.8648 rev
5PCS Scout Costume Adult Accessories Set-Perfect for Cosplay Parties and Halloween
BUUFAN$26.5036 rev
Vifcotlyp Scout Costume Set Wilderness Explorer Costume Scout Accessories with Hat Sash Scarf for Men Women for World Book Day Halloween
Vifcotlyp$20.4279 rev
Russell Up Halloween Costume Russel Up Halloween Costume for Family Group Cosplay Costume 10 Years Yellow
xwaruila$13.371 rev
Trending
90-day click momentum
Costume Agent Flint Tropics Basketball Replica Green Jersey #33 Moon Halloween Cosplay
Costume Agent$43.944.6★
atgark Toddler Backpack for Boys 2-5: Preschool Kindergarten Backpack - 13 Daycare Backpack Fit A4 Folder
atgark$21.854.8★
Womens Disney Pixar UP Russell Halloween Costume | Adult Wilderness Explorer Costume for Themed Events & Cosplay X-Large
Fun Costumes$56.093.9★
Womens Disney Pixar UP Russell Halloween Costume | Adult Wilderness Explorer Costume for Themed Events & Cosplay Small
Fun Costumes$52.373.9★
Adorable Adventure Begins: Disney and Pixar Russell Up Toddler Costume - Let Your Little Explorer Soar with Joy! 2T
Fun Costumes$47.173.4★
What buyers say about russell up costume
What buyers praise and complain about, mined from review topics.What buyers love
“And it was a good fit”
“Costume was good quality”
“Good value for sweat pants”
“very good and comfortable”
“Nice design,”
“with colorful badges”
“Great Up Costume Accessories”
“They are what you expect”
“Favorite sweats”
“Its lightweight and great for dress-up or themed events, though some parts may feel a bit simple in quality compared to higher-end costumes”
What buyers complain about
“They fit horribly though”
“It feels pretty low quality compared to the rest”
“Not a color I would normally wear”
“Pocket has now ripped in both pairs I have of same sweatpants”
“Cheap material”
“Too large and too long”
“The inseam is also very long”
“the material is very thin”
Top return reasons
Common questions
- Is russell up costume profitable to sell on Amazon United States?
- The niche generates $159K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +93.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the russell up costume niche?
- 14 brands and 35 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in russell up costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 7.5% — above our launch gate.
- When does demand for russell up costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 51.9× the quietest.
- What does it cost to enter the russell up costume niche?
- Listings span $6.37–$69.80; the average listing price is $39.04 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.