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Russell Up Costume

Maybe

Products sell for $39.04 on average, inside the sweet spot. But returns run at 7.5% of orders, so Russell Up Costume is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$159K/yr186K searches / yr
90-day growth
+93.3%search demand this quarter
Competition
52%top-5 click share · 14 brands · 35 sellers

Flapen Score

Russell Up Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Russell Up Costume is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Russell Up Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Russell Up Costume 186K times last year and spent an estimated $159K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +93.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+93.3%
Conversion, latest week
2.2%
Market size, estimated
$159Ka year
Peak month
October51.9× the quietest month
Top search term
russell up costume56K searches a year

02 · Price

A sale here is worth $39.04.

Listings sell for $39.04 on average, from $6.37 to $69.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $39.04 that is $4K to $10K a year per listing.

Average price
$39.04inside the $15 to $100 sweet spot
Price range
$6.37–$69.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #3,793 within Accessories. It carries 981 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
37%
Out of stock, average day
19.0%
Average rank
#3,793in Accessories
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
981per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Russell Up Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

35

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

15%

  • Fun Costumes39%
  • Disguise15%
  • Dreamtop12%
  • Vifcotlyp11%
  • BUUFAN4%
  • xwaruila4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Russell Up Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 51.9×

Search terms

Top Russell Up Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • russell up costume56K/yr
  • russell costume16K/yr
  • wilderness explorer costume14K/yr
  • russell from up costume12K/yr
  • russell up6K/yr
  • russel up costume10K/yr
  • russel costume8K/yr
  • up russell costume6K/yr
  • wilderness explorer sash6K/yr
  • russel from up costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Russell Up Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.08

They fit horribly though

A little on the small side

it was big

Quality-Overall16%+2.12

It feels pretty low quality compared to the rest

The quality is not amazing

Its a costume so it not high quality

Color9%−0.08

Not a color I would normally wear

Color off

Color was off from the photo

Pockets/Compartments8%−0.15

Pocket has now ripped in both pairs I have of same sweatpants

Pockets ripped extremely fast

Pockets are extremely small you can't fit anything in them

Material Quality6%−0.10

Cheap material

They were both made of the same stiff material

the material is very thin

Love

Size-Overall18%−0.08

And it was a good fit

the size is right for my baby's age

It fits perfect- true to size

Quality-Overall17%+2.12

Costume was good quality

Good quality

Absolutely Adorable and Great Quality

Value For Money8%−0.03

Good value for sweat pants

For the price

Worth what you pay for

Comfort-Overall8%+0.85

very good and comfortable

was comfortable enough to wear for like 12 hours straight

comfortable

Design-Overall7%−0.09

Nice design,

The hat was also something that I felt was nicely designed

Absolutely adorable outfit

Return

7.5% Return rate 82% Fixable by listing

Size-Overall60%▆▅▇▆▇█

They fit horribly though

A little on the small side

it was big

Length8%▇▇▆█▃▃

Too large and too long

Waist Fit7%▅█▄▃▃▂
Inseam Fit5%█▆▄▅▄▄

The inseam is also very long

Material Quality3%▅█▅▇▇▃

Cheap material

They were both made of the same stiff material

the material is very thin

FAQ

Common Russell Up Costume questions

Answered from the same tracked data.