running underwear for women
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great$22.38avg listing price — sweet spot $15–$100
Price range
Great$8.39–$43.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$182K$182K/yr · 601K searches
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Review moat
Bad13,309.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, running underwear for women is a $182K/yr Amazon United States market (601K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
running underwear for women market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $179K–$224K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 89%
- Out of stock
- 9.9%
- Avg brand age
- 43 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
150
Top-5 brand share
75%
Top 20: 94%
Top-5 click share
11%
Top 20: 28%
Open market
28%
- Reebok28%
- Fruit of the Loom23%
- BAMBOO COOL9%
- Under Armour6%
- Molasus5%
- Balanced Tech2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 3.1×
Top running underwear for women search terms
- reebok underwear for women168K/yr
- fruit of the loom womens underwear bikinis41K/yr
- fruit of the loom women briefs25K/yr
- quick dry underwear for women26K/yr
- reebok womens underwear37K/yr
- fruit of the loom womens briefs32K/yr
- running underwear for women31K/yr
- under armour underwear women32K/yr
- womens reebok underwear26K/yr
- reebok underwear women19K/yr
Top running underwear for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reebok Womens Hipster Panties 5 Pack Soft Stretch Underwear for Women
Reebok$20.594.6★6,390 rev
Reebok Womens Hipster Panties Underwear Stretch Tag-Free Waistband 5 Pack Size Large Blue Stripe Melange/Lotus/Charcoal Heather/Lilas/Deep Taupe
Reebok$23.494.7★1,003 rev
Reebok Hipster Panties for Women - 5 Pack Stretch Performance Seamless Underwear with Relaxed Tag-Free Waistband (S-XL) Size Medium All Black
Reebok$23.094.7★1,003 rev
Vevmon Cotton Underwear for Women High Waisted Full Coverage Briefs Soft Ladies Panties 5 Pack (US Alpha Medium Regular Regular A-5 Pack 5 Colors)
Vevmon$14.764.3★4,297 rev
Fruit of the Loom womens Breathable Underwear Regular Brief - Cotton Mesh - 6 Pack Assorted Colors 8 US
Fruit of the Loom$14.534.6★60,164 rev
Newest
by launch date
SHARICCA Womens Seamless Underwear No Show Hipster Panties Invisible Lightweight Nuage Bikinis Briefs Microfiber Pack5P01 M
SHARICCA$14.841,069 rev
Vevmon Cotton Underwear for Women High Waisted Full Coverage Briefs Soft Ladies Panties 5 Pack (US Alpha Medium Regular Regular A-5 Pack 5 Colors)
Vevmon$14.764,297 rev
Reebok Womens Hipster Panties 5 Pack Soft Stretch Underwear for Women
Reebok$20.596,390 rev
Reebok Womens Hipster Panties 5 Pack Soft Stretch Underwear for Women
Reebok$20.866,390 rev
Reebok Womens Hipster Panties Underwear Stretch Tag-Free Waistband 5 Pack Size Medium Black/Steel Grey/Light Rose/Lilac/Dusty Rose
Reebok$21.791,003 rev
Trending
90-day click momentumReebok Womens Hipster Panties 5 Pack Soft Stretch Underwear for Women
Reebok$20.864.6★
Reebok Hipster Panties for Women - 5 Pack Stretch Performance Seamless Underwear with Relaxed Tag-Free Waistband (S-XL) Size Large Heather Grey/Pink Lady/Sharkskin/Rasberry/Plum
Reebok$22.184.7★
Reebok Womens Boyshorts Underwear - 5 Pack Stretch Performance Seamless Underwear for Women 4 Inseam with Tagless Waistband Size X-Large Blackened Pearl/Lotus/Foxglove/Sharkskin/Black
Reebok$25.094.5★
Reebok Womens Hipster Panties Underwear Stretch Tag-Free Waistband 5 Pack Size Medium Black/Steel Grey/Light Rose/Lilac/Dusty Rose
Reebok$21.794.7★
POKARLA Womens Cotton Stretch Underwear Ladies Mid-high Waisted Briefs Panties 5-Pack(Medium)
POKARLA$24.214.6★
What buyers say about running underwear for women
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“Fit as expected”
“soft cotton”
“Excellent Quality Product”
“Great value”
“lightweight material”
“Colors are very pretty”
“Allows my skin to breathe”
“good stretch”
“As described”
What buyers complain about
“Large for size”
“Very little stretch”
“Low quality”
“not comfy material”
“Not comfortable”
“Falling apart”
“These are thinner material”
“Bad seams”
“False Advertising”
“Colors not as shown”
Top return reasons
Common questions
- Is running underwear for women profitable to sell on Amazon United States?
- The niche generates $182K/yr across 261 tracked products. 10 of 28 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the running underwear for women niche?
- 46 brands and 150 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in running underwear for women?
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 2.9%.
- When does demand for running underwear for women peak?
- Demand peaks in Aug; the busiest month runs 3.1× the quietest.
- What does it cost to enter the running underwear for women niche?
- Listings span $8.39–$43.35; the average listing price is $22.38 (sweet spot $15–$100). The average incumbent carries 13,310 reviews — the moat a new listing must climb.