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Running Socks

Fail

Shoppers spend an estimated $54K a year here, so Running Socks is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$54K/yr88K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
62%top-5 click share · 12 brands · 23 sellers

Flapen Score

Running Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Running Socks is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Running Socks 88K times last year and spent an estimated $54K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
4.0%
Market size, estimated
$54Ka year
Peak month
October3.1× the quietest month
Top search term
bering socks women17K searches a year

02 · Price

A sale here is worth $15.57.

Listings sell for $15.57 on average, from $10.02 to $23.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.57 that is $2K to $4K a year per listing.

Average price
$15.57inside the $15 to $100 sweet spot
Price range
$10.02–$23.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,176 within Running. It carries 11,385 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#3,176in Running
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
11,385per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Running Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • Brand 155%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Running Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Running Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bering socks women17K/yr
  • socks with heel padding12K/yr
  • exercise socks for women11K/yr
  • hoka socks women9K/yr
  • bering socks7K/yr
  • best padded socks for foot pain6K/yr
  • tennis socks for women4K/yr
  • oncloud socks3K/yr
  • socks with heel cushion4K/yr
  • fitness socks4K/yr

Reviews and returns

What reviews say buyers love and hate about Running Socks

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Runs large”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Running Socks questions

Answered from the same tracked data.