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Running Pants for Women

Fail

Buyers convert on only 0.3% of searches, so Running Pants for Women is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$123K/yr961K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
27%top-5 click share · 20 brands · 166 sellers

Flapen Score

Running Pants for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Running Pants for Women is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Pants for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Running Pants for Women 961K times last year and spent an estimated $123K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 961K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
961K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
0.3%
Market size, estimated
$123Ka year
Peak month
December2.3× the quietest month
Top search term
nike leggings for women358K searches a year

02 · Price

A sale here is worth $38.88.

Listings sell for $38.88 on average, from $7.10 to $76.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $38.88 that is $0 to $4K a year per listing.

Average price
$38.88inside the $15 to $100 sweet spot
Price range
$7.10–$76.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,127 within Leggings. It carries 3,897 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#1,127in Leggings
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,897per listing
Listings tracked
79

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Running Pants for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

166

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

27%

Top 20: 61%

Open market

12%

  • Brand 172%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (14 brands, 12%)

Demand

Running Pants for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Running Pants for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike leggings for women358K/yr
  • nike leggings166K/yr
  • nike pro leggings97K/yr
  • nike tights women32K/yr
  • leggings nike para mujer27K/yr
  • womens nike leggings37K/yr
  • licra nike para mujer22K/yr
  • licras nike deportivas de mujer21K/yr
  • nike yoga pants for women22K/yr
  • leggings nike18K/yr

Reviews and returns

What reviews say buyers love and hate about Running Pants for Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
8.5%of orders come back
“Size down”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Running Pants for Women questions

Answered from the same tracked data.