Running Hats for Women

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

423K

Growth, 90 days vs prior 90

+67.6%

Conversion, latest week

1.3%

Market size, estimated

$128Ka year

Top search term

running hats for women124K searches a year

Listings sell for $23.40 on average, from $8.07 to $43.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $23.40 that is $0 to $2K a year per listing.

Average price

$23.40inside the $15 to $100 sweet spot

Price range

$8.07–$43.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #513 within Baseball Caps. It carries 2,066 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

3.4%

Average rank

#513in Baseball Caps

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

2,066per listing

Listings tracked

100

24 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

18Amazon's first-year sales bar

Average brand age

41 months