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43

running gloves

Skip it

Soft demand (-72.0% this quarter) — this niche doesn't clear our bar today.

Market size 53Growth 0Conversion 15Competition 78Returns 26Price range 83Avg price 93Brand share 39Review moat 24Quality gap 52

Avg price

Great$22.12

avg listing price — sweet spot $15–$100

Price range

Great$6.70–$63.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Market size

Good$333K

$333K/yr · 1.3M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Review moat

Bad6,230.39

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-72.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, running gloves is a $333K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

running gloves market data

Units sold / yr
30K–40K
avg 750–1,000/product
Revenue / yr
$664K–$885K
units × avg price
Conversion rate
1.2%
Avg BSR
#64
Page quality
0%
Prime
98%
Sponsored
77%
Out of stock
20.8%
Avg brand age
52 months
Avg seller age
129 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

126

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

37%

Top 20: 73%

Open market

15%

  • Nike47%
  • Unigear14%
  • Aerynx12%
  • Under Armour6%
  • New Balance3%
  • FanVince3%
  • Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -72.0% search growth over the last 90 days.
100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 27.3×

Top running gloves search terms

  • nike gloves233K/yr
  • running gloves344K/yr
  • running gloves for men171K/yr
  • under armour gloves54K/yr
  • guantes nike23K/yr
  • running gloves women151K/yr
  • nike gloves men52K/yr
  • under armour gloves men36K/yr
  • mens running gloves51K/yr
  • nike running gloves27K/yr
All search terms

Top running gloves products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$13K8%$27K12%$40K16%$53K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about running gloves

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth26%

“Keep you warm”

Size-Overall16%

“fits my hand perfectly”

Quality-Overall7%

“Amazing quality”

Grip7%

“The grip feels secure”

Comfort-Overall7%

“comfortable as advertised”

Value For Money5%

“Best Value”

Weight Light3%

“Nice and lightweight”

Advertised Vs Actual Product2%

“As advertised”

Ease Of Use2%

“Easy to use”

Suitability Winter Weather2%

“Handy on cold winter days”

What buyers complain about

Warmth18%

“Does not keep hands warm”

Size-Overall15%

“They were huge”

Quality-Overall6%

“Bad quality”

Durability5%

“Falling apart”

Thickness4%

“A bit thicker than I wanted”

Water Resistance4%

“Not water resistant”

Advertised Vs Actual Product3%

“False Description”

Suitability Winter Weather2%

“not for cold days”

Weather Proof2%

“Not for cold weather”

Value For Money2%

“And the price was too much for what I paid for them”

Top return reasons

Size-Overall64%
Warmth7%
Advertised Vs Actual Product4%
Thin3%
Material Quality2%
Wrist Fit2%
Thickness2%
Length2%
Quality-Overall2%
Functionality-Overall1%

Common questions

Is running gloves profitable to sell on Amazon United States?
The niche generates $333K/yr across 44 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -72.0%. Flapen's verdict: Skip it (43/100).
How competitive is the running gloves niche?
15 brands and 126 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in running gloves?
Top complaints mined from reviews: Warmth, Size-Overall, Quality-Overall. The return rate is 4.9%.
When does demand for running gloves peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 27.3× the quietest.
What does it cost to enter the running gloves niche?
Listings span $6.70–$63.19; the average listing price is $22.12 (sweet spot $15–$100). The average incumbent carries 6,230 reviews — the moat a new listing must climb.