running girl
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$29.45avg listing price — sweet spot $15–$100
Price range
Great$14.03–$52.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Market size
Okay$140K$140K/yr · 707K searches
Review moat
Okay3,404.29avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, running girl is a $140K/yr Amazon United States market (707K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
running girl market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $177K–$236K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #280
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 4.1%
- Avg brand age
- 44 months
- Avg seller age
- 129 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
93
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
20%
Top 20: 46%
Open market
1%
- Yvette40%
- Under Armour37%
- New Balance11%
- RUNNING GIRL6%
- Champion5%
- Tmeefee1%
- Open — no brand owns it (3 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +19.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top running girl search terms
- yvette sports bras for women150K/yr
- under armour sports bra139K/yr
- under armour sports bras for women110K/yr
- underarmour sports bras for women42K/yr
- yvette sports bra32K/yr
- under armor sports bras for women34K/yr
- under armour bra32K/yr
- yvette sports bras for women high impact42K/yr
- under armour bras for women23K/yr
- under armour high impact sports bra15K/yr
Top running girl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yvette Sports Bras for Women High Impact Support Sleek V-Neck Design with Adjustable Criss Cross Straps Plus Size Sports Bra for Large Breasts Bust for Running & Workout Water Pink M
Yvette$30.764.2★476 rev
Under Armour Womens Crossback Mid Impact Sports Bra Black (001)/Jet Gray Large
Under Armour$27.464.4★8,761 rev
Under Armour Womens Crossback Mid Impact Sports Bra White (100)/Halo Gray Medium
Under Armour$25.624.4★8,761 rev
New Balance Womens Sports Bras 3 Pack Seamless Cami Removable Pads Medium Impact Gym Bra for Women Multicolor Pack XL
New Balance$33.504.4★137 rev
Yvette Sports Bra High Impact Adjustable Criss Cross Back Full Support for Large Bust No Bounce Black M Plus
Yvette$31.074.3★4,237 rev
Newest
by launch dateYvette Sports Bras for Women High Impact Support Sleek V-Neck Design with Adjustable Criss Cross Straps Plus Size Sports Bra for Large Breasts Bust for Running & Workout Water Pink M
Yvette$30.76476 rev
Yvette Sports Bras for Women High Impact Support Sleek V-Neck Design with Adjustable Criss Cross Straps Plus Size Sports Bra for Large Breasts Bust for Running & Workout Black M
Yvette$28.13476 rev
Yvette Sports Bras for Women High Impact Support Sleek V-Neck Design with Adjustable Criss Cross Straps Plus Size Sports Bra for Large Breasts Bust for Running & Workout Water Pink L Plus
Yvette$31.03476 rev
Yvette Sports Bras for Women High Impact Support Sleek V-Neck Design with Adjustable Criss Cross Straps Plus Size Sports Bra for Large Breasts Bust for Running & Workout Black L
Yvette$24.61476 rev
Yvette Supportive Adjustable Sports Bras for Women High Impact Support Sewn-in Molded Cup Running Bra Large Bust No Bounce Wireless Comfortable Workout HIIT with Hook & Eye Closure White L+
Yvette$33.38154 rev
Trending
90-day click momentumNew Balance Womens Sports Bras 3 Pack Seamless Cami Removable Pads Medium Impact Gym Bra for Women Multicolor Pack XL
New Balance$33.504.4★
Champion Womens Sports Bra High-Impact Compression Moisture-Wicking Fabric Black Medium
Champion$17.604.1★
Yvette Supportive Adjustable Sports Bras for Women High Impact Support Sewn-in Molded Cup Running Bra Large Bust No Bounce Wireless Comfortable Workout HIIT with Hook & Eye Closure White L+
Yvette$33.384.2★
Champion Womens Sports Bra High-Impact Compression Moisture-Wicking Fabric White Large
Champion$18.324.1★
Yvette Front Closure Sports Bras for Women High Support Large Bust Supportive Sports Bra High Impact for Running Dark Green 2XL+
Yvette$32.964.3★
What buyers say about running girl
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“So comfortable”
“Good sports bra”
“This is very reasonable for the quality”
“Worth it”
“they have adjustable straps”
“Great support and easy to put on and take off”
“Soft and Comfortable”
“Color is nice and accurate”
“Great Sports Bra for Big Chests”
What buyers complain about
“The band is too tight”
“the straps are not adjustable”
“Very uncomfortable”
“makes my chest look two sizes bigger”
“Not for running”
“Difficult to put on”
“Misleading”
“theyre so expensive”
“I hate wearing bras because they hurt”
“doesnt have any padding either”
Top return reasons
Common questions
- Is running girl profitable to sell on Amazon United States?
- The niche generates $140K/yr across 122 tracked products. 19 of 39 products launched in the last 360 days are still selling. 90-day search growth is +19.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the running girl niche?
- 9 brands and 93 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in running girl?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 9.1% — above our launch gate.
- When does demand for running girl peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the running girl niche?
- Listings span $14.03–$52.09; the average listing price is $29.45 (sweet spot $15–$100). The average incumbent carries 3,404 reviews — the moat a new listing must climb.