Running Beanie

Shoppers searched for this 697K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months

697K

Growth, 90 days vs prior 90

-42.0%

Conversion, latest week

2.3%

Market size, estimated

$343Ka year

Peak month

December7.7× the quietest month

Top search term

nike beanie244K searches a year

Listings sell for $21.00 on average, from $8.49 to $34.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $21.00 that is $11K to $16K a year per listing.

Average price

$21.00inside the $15 to $100 sweet spot

Price range

$8.49–$34.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

2.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #313 within Skullies & Beanies. It carries 6,497 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#313in Skullies & Beanies

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

6,497per listing

Listings tracked

34

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

46 months