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Rumi Wig Kids

Maybe

The products selling today average only 3.7★. But an estimated 10.8% of orders come back, so Rumi Wig Kids is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$349K/yr389K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
60%top-5 click share · 16 brands · 18 sellers

Flapen Score

Rumi Wig Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rumi Wig Kids is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rumi Wig Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Rumi Wig Kids 389K times last year and spent an estimated $349K. The top 5 brands take 60% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $349K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
3.9%
Market size, estimated
$349Ka year
Top search term
rumi wig kids264K searches a year

02 · Price

A sale here is worth $23.12.

Listings sell for $23.12 on average, from $14.74 to $36.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $23.12 that is $12K to $17K a year per listing.

Average price
$23.12inside the $15 to $100 sweet spot
Price range
$14.74–$36.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$12K–$17K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #355 within Wigs. It carries 164 reviews at 3.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
34.3%
Average rank
#355in Wigs
Average rating
3.66 starsAmazon United States average 4.42 stars
Average reviews
164per listing
Listings tracked
18

04 · Newcomers

6 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
6Amazon's first-year sales bar
Average brand age
18 months

Products

Top Rumi Wig Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

16

Sellers

18

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

34%

  • Brand 126%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Rumi Wig Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 61.7× · 10 of 12 months tracked

Search terms

Top Rumi Wig Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rumi wig kids264K/yr
  • kids rumi wig34K/yr
  • rumi kids wig27K/yr
  • rumi costume kids with wig35K/yr
  • rumi wig for kids29K/yr

Reviews and returns

What reviews say buyers love and hate about Rumi Wig Kids

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Weight Heavy”
10.8%of orders come back
“Very heavy”
A buyer, on “Weight Heavy”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rumi Wig Kids questions

Answered from the same tracked data.