Rumi Wig Kids

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $349K a year.

Searches, last 12 months

389K

Growth, 90 days vs prior 90

-31.9%

Conversion, latest week

3.9%

Market size, estimated

$349Ka year

Top search term

rumi wig kids264K searches a year

Listings sell for $23.12 on average, from $14.74 to $36.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $23.12 that is $12K to $17K a year per listing.

Average price

$23.12inside the $15 to $100 sweet spot

Price range

$14.74–$36.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$12K–$17K

Returns

10.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #355 within Wigs. It carries 164 reviews at 3.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

34.3%

Average rank

#355in Wigs

Average rating

3.66 starsAmazon United States average 4.42 stars

Average reviews

164per listing

Listings tracked

18

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

6Amazon's first-year sales bar

Average brand age

18 months