Rumi Wig

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $852K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-36.5%

Conversion, latest week

3.3%

Market size, estimated

$852Ka year

Top search term

rumi wig532K searches a year

Listings sell for $22.66 on average, from $10.64 to $36.59. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $22.66 that is $23K to $28K a year per listing.

Average price

$22.66inside the $15 to $100 sweet spot

Price range

$10.64–$36.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

$23K–$28K

Returns

10.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #428 within Wigs. It carries 236 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

31.6%

Average rank

#428in Wigs

Average rating

3.76 starsAmazon United States average 4.42 stars

Average reviews

236per listing

Listings tracked

32

31 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

31

Successful launches

8Amazon's first-year sales bar

Average brand age

24 months