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Rumi Jacket Kids

Fail

Demand is soft, at -46.4% this quarter, so Rumi Jacket Kids is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$54K/yr102K searches / yr
90-day growth
-46.4%search demand this quarter
Competition
54%top-5 click share · 17 brands · 20 sellers

Flapen Score

Rumi Jacket Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rumi Jacket Kids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rumi Jacket Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Rumi Jacket Kids 102K times last year and spent an estimated $54K. The top 5 brands take 67% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-46.4%
Conversion, latest week
1.5%
Market size, estimated
$54Ka year
Top search term
rumi jacket kids57K searches a year

02 · Price

A sale here is worth $34.46.

Listings sell for $34.46 on average, from $10.96 to $84.84. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $34.46 that is $0 to $3K a year per listing.

Average price
$34.46inside the $15 to $100 sweet spot
Price range
$10.96–$84.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 34.8% of listings are out of stock. The average listing ranks #5,500 within Girls. It carries 104 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
78%
Out of stock, average day
34.8%
Average rank
#5,500in Girls
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
104per listing
Listings tracked
23

04 · Newcomers

4 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
22 months

Products

Top Rumi Jacket Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

27%

  • Brand 135%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Rumi Jacket Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 9.4× · 8 of 12 months tracked

Search terms

Top Rumi Jacket Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rumi jacket kids57K/yr
  • rumi jacket girls22K/yr
  • kids rumi jacket5K/yr
  • girls rumi jacket3K/yr
  • rumi costume jacket5K/yr
  • rumi kids jacket5K/yr
  • rumi yellow jacket for kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Rumi Jacket Kids

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
42%of negative reviews mention “Size-Overall”
9.9%of orders come back
“Very short. shirt and shorts”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rumi Jacket Kids questions

Answered from the same tracked data.