rumi jacket kids
Skip itSoft demand (-46.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great103.57avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$34.46avg listing price — sweet spot $15–$100
Price range
Great$10.96–$84.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 102K searches
Returns
Bad9.9%return rate — above 5% kills the launch gate
Growth
Bad-46.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rumi jacket kids is a $54K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
rumi jacket kids market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $17K–$26K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #5,500
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 70%
- Out of stock
- 34.8%
- Avg brand age
- 22 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17
Sellers
20
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
27%
- AOVCLKID35%
- WYYXXT8%
- Perfashion8%
- WELAKEN8%
- SAVITO7%
- renvena6%
Demand
Weekly Amazon search volume, last 36 weeks — -46.4% search growth over the last 90 days.Top rumi jacket kids search terms
- rumi jacket kids57K/yr
- rumi jacket girls22K/yr
- kids rumi jacket5K/yr
- girls rumi jacket3K/yr
- rumi costume jacket5K/yr
- rumi kids jacket5K/yr
- rumi yellow jacket for kids6K/yr
Top rumi jacket kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AOVCLKID Girls Princess Rumi Outwear Hoodie Cartoon Coat Jacket(5-6 Years Yellow)
AOVCLKID$19.502.0★2 rev
AOVCLKID Girls Princess Rumi Outwear Hoodie Cartoon Coat Jacket(6-7 Years Yellow)
AOVCLKID$19.142.0★2 rev
SAVITO Pop Idol Cosplay Costume Pop Singers Stage Costumes for Ages 3-12 Halloween Childrens Cosplay Costumes Girl A for 5-6 Years/130CM
SAVITO$37.484.3★57 rev
renvena Girls Sequin Popular Singer Tops Music Festival Stage Performance Sparkly Dance Crop Jacket Black 4 Years
renvena$10.962.4★4 rev
WYYXXT Girls Princess Rumi Coat Jacket Cartoon Outwear Hoodie(5-6 Years Yellow)
WYYXXT$22.995.0★3 rev
Newest
by launch dateWYYXXT Girls Princess Rumi Coat Jacket Cartoon Outwear Hoodie(5-6 Years Yellow)
WYYXXT$22.993 rev
WFFMDZ Girls Sparkle Chain Detail Dress K-pop Fashion Inspired Performance Outfit for Girls
WFFMDZ$34.875 rev
WYYXXT 2Pcs Girls Rumi Princess Loose Comfortable Home Wear Dress 4-5 Years Multicolor
WYYXXT$23.373 rev
AOVCLKID Girls Princess Rumi Outwear Hoodie Cartoon Coat Jacket(5-6 Years Yellow)
AOVCLKID$19.502 rev
AOVCLKID Girls Princess Rumi Outwear Hoodie Cartoon Coat Jacket(6-7 Years Yellow)
AOVCLKID$19.142 rev
Trending
90-day click momentum
KSISUSH Girls Cosplay Costume 3-13 Years Kids Lining Jacket Shorts 3PCS Uniform Outfits with Wig (11-12)
KSISUSH$43.094.3★
The Childrens Place Girls Water and Wind Resistant Zip Front Courdory Puffer Jacket Brown Sand Medium
The Children's Place$36.334.3★
WFFMDZ Girls Sparkle Chain Detail Dress K-pop Fashion Inspired Performance Outfit for Girls
WFFMDZ$34.872.2★
WYYXXT Girls Princess Rumi Coat Jacket Cartoon Outwear Hoodie(5-6 Years Yellow)
WYYXXT$22.995.0★
WYYXXT 2Pcs Girls Rumi Princess Loose Comfortable Home Wear Dress 4-5 Years Multicolor
WYYXXT$23.375.0★
What buyers say about rumi jacket kids
What buyers praise and complain about, mined from review topics.What buyers love
“fit her perfect”
“Good quality”
“I definitely think it was affordable and totally worth every penny for all the smiles and excitement”
“La calidad de la tela”
“super good material”
“Ive washed this several times in the washing machine and it still looks and feels brand new”
“As described”
“This was a gift for our 5 yr old granddaughter”
“Lightweight and true to size”
“Shine Bright”
What buyers complain about
“Very short. shirt and shorts”
“Cheap and overpriced bad quality”
“Cheap material”
“Item was used”
“definitely not $50”
Top return reasons
Common questions
- Is rumi jacket kids profitable to sell on Amazon United States?
- The niche generates $54K/yr across 23 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is -46.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the rumi jacket kids niche?
- 17 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in rumi jacket kids?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 9.9% — above our launch gate.
- What does it cost to enter the rumi jacket kids niche?
- Listings span $10.96–$84.84; the average listing price is $34.46 (sweet spot $15–$100). The average incumbent carries 104 reviews — the moat a new listing must climb.